Client

Dutch Lady

Generations in Vietnam have grown up with Dutch Lady. For years, Dutch Lady has become one of the most popular dairy brands among Vietnam consumers.

Scope of work

In this project, GUDJOB gives a refreshing breath to the Dutch Lady’s carton design, creating impression & higher branding effect.

In this project, GUDJOB gives a refreshing breath to the Dutch Lady’s carton design, creating impression & higher branding effect.

The problem is that Dutch Lady’s cartons are displayed a lot in retail channels, but the old design is boring & unattractive to consumers.

Therefore, Dutch Lady wants these cartons to be more impressive and become a better branding tool at the point of sale.

After much consideration and experimentation, GUDJOB felt that the concept of connecting boxes to create a larger picture would be the solution to the above problem. This means that when stacking boxes on each other (like the current practice), this design will create a seamless, impressive image. Some of the experimenting visuals are milk cup, windmill, milk bucket …

After much consideration and experimentation, GUDJOB felt that the concept of connecting boxes to create a larger picture would be the solution to the above problem. This means that when stacking boxes on each other (like the current practice), this design will create a seamless, impressive image. Some of the experimenting visuals are milk cup, windmill, milk bucket …

Finally, GUDJOB and Dutch Lady chose Key Visual as the Bottle of Purity to ensure brand consistency.
This new design will be widely displayed in March 2019

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