{"id":22260,"date":"2019-02-13T22:21:57","date_gmt":"2019-02-13T15:21:57","guid":{"rendered":"https:\/\/gudjob.net\/?p=22260"},"modified":"2026-08-19T12:39:45","modified_gmt":"2026-08-19T05:39:45","slug":"y-nghia-thuong-hieu-thuong-hieu-la-hinh-anh","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/y-nghia-thuong-hieu-thuong-hieu-la-hinh-anh\/","title":{"rendered":"\u54c1\u724c\u542b\u4e49\uff1a\u54c1\u724c\u5c31\u662f\u5f62\u8c61\uff1f"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<h2>\u54c1\u724c\uff1a\u5f62\u8c61\u8fd8\u662f\u6545\u4e8b\uff1f<\/h2>\n<p><em>\u6587\u7ae0\u8ba8\u8bba\u4e86\u54c1\u724c\u5f62\u8c61\u4e0e\u54c1\u724c\u4ef7\u503c\u89c2\u4e4b\u95f4\u7684\u76f8\u4e92\u4f5c\u7528\uff0c\u5e76\u8ba4\u4e3a\u8fd9\u79cd\u5173\u7cfb\u5f80\u5f80\u4e0d\u662f\u6211\u4eec\u60f3\u8c61\u7684\u90a3\u6837\u3002<\/em><\/p>\n<p>\u8457\u540d\u54c1\u724c\u4e0d\u662f\u9009\u62e9\u54c1\u724c\u4ef7\u503c\uff0c\u7136\u540e\u521b\u5efa\u4e00\u4e2a\u5f62\u8c61\u6765\u4f20\u8fbe\uff0c\u800c\u662f\u968f\u673a\u9009\u62e9\u4e00\u4e2a\u8eab\u4efd\u5f62\u8c61\uff0c\u6ca1\u6709\u7b56\u7565\uff0c\u6216\u8005\u53ea\u662f\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u4e3a\u5b83\u770b\u8d77\u6765\u4e0d\u9519\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u8ba8\u8bba\u521b\u5efa\u89c6\u89c9\u8bc6\u522b\u540e\u5982\u4f55\u6784\u5efa\u4ef7\u503c\u89c2\u3002\u8fd9\u79cd\u65b9\u6cd5\u8fd8\u53d7\u76ca\u4e8e\u4e0d\u540c\u65f6\u671f\u8eab\u4efd\u56fe\u50cf\u7684\u591a\u91cd\u610f\u4e49\u3002\u672c\u6587\u63a2\u8ba8\u4e86\u8010\u514b\u3001\u82f9\u679c\u3001\u591a\u4e50\u58eb\uff08\u6d82\u6599\u516c\u53f8\uff09\u7b49\u54c1\u724c\u7684\u4f8b\u5b50\u3002<\/p>\n<p>\u2014\u2014\u2014<\/p>\n<h2>\u8010\u514b\u8010\u514b\u6807\u5fd7\u7684\u6559\u8bad<\/h2>\n<p>\u5982\u4eca\uff0c\u8bb8\u591a\u5927\u54c1\u724c\u90fd\u5f00\u59cb\u521b\u5efa\u4e00\u4e2a\u5177\u6709\u72ec\u7279\u800c\u5f3a\u5927\u610f\u4e49\u7684\u8eab\u4efd\u5f62\u8c61\uff0c\u4ee5\u5e2e\u52a9\u8be5\u54c1\u724c\u6210\u957f\u5e76\u907f\u514d\u7ade\u4e89\u5bf9\u624b\u3002<\/p>\n<p>1971 \u5e74\uff0c\u6ce2\u7279\u5170\u5dde\u7acb\u5927\u5b66\u5e73\u9762\u8bbe\u8ba1\u4e13\u4e1a\u7684\u5b66\u751f\u5361\u7f57\u7433\u00b7\u6234\u7ef4\u68ee (Carolyn Davidson) \u63a5\u5230\u4e00\u540d\u6559\u5458\u7684\u9080\u8bf7\uff0c\u4e3a\u84dd\u5e26\u4f53\u80b2\u516c\u53f8\u8bbe\u8ba1\u4e00\u4e9b\u51fa\u7248\u7269\uff0c\u85aa\u6c34\u4e3a 2 \u7f8e\u5143\/\u5c0f\u65f6\uff0c\u5979\u6b23\u7136\u63a5\u53d7\u3002\u6b64\u4eba\u60f3\u8981\u4e00\u6b3e\u65b0\u8dd1\u978b\u4ea7\u54c1\u7684\u56fe\u50cf\uff0c\u5e76\u8981\u6c42\u8bbe\u8ba1\u201c\u5524\u8d77\u901f\u5ea6\u7684\u4e1c\u897f\u201d\u3002\u7ecf\u8fc7\u51e0\u4e2a\u5c0f\u65f6\u7684\u5de5\u4f5c\uff0c\u5361\u7f57\u7433\u00b7\u6234\u7ef4\u68ee\u60f3\u51fa\u4e86\u4e00\u4e2a\u6807\u5fd7\uff0c\u4f46\u5e76\u6ca1\u6709\u7ed9\u4ed6\u548c\u4ed6\u7684\u540c\u4e8b\u7559\u4e0b\u6df1\u523b\u7684\u5370\u8c61\u3002\u4ed6\u4eec\u95ee\u9053\uff1a\u201c\u4f60\u8fd8\u6709\u4ec0\u4e48\u8981\u5c55\u793a\u7684\u5417\uff1f\u201d\uff0c\u4f46\u968f\u540e\u4ed6\u4eec\u7a81\u7136\u610f\u8bc6\u5230\u4ed6\u4eec\u8feb\u5207\u9700\u8981\u4e00\u4e2a\u6807\u5fd7\u6765\u5c55\u793a\u7ed9\u65e5\u672c\u5ba2\u6237\uff0c\u4e8e\u662f\u53ea\u597d\u52c9\u5f3a\u63a5\u53d7\u4e86\u8fd9\u4e2a\u6807\u5fd7\u3002 \u201c\u6211\u4e0d\u559c\u6b22\u5b83\uff0c\u4f46\u6211\u4f1a\u9010\u6e10\u559c\u6b22\u5b83\uff0c\u201d\u4ed6\u8bf4\uff0c\u7136\u540e\u4ed8\u7ed9\u5361\u7f57\u7433 35 \u7f8e\u5143\u7684\u8d26\u5355\u3002<\/p>\n<p>\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u6ce8\u610f\u5230\uff0c\u8fd9\u662f\u5173\u4e8e\u83f2\u5c14\u00b7\u5948\u7279\uff08Phil Knight\uff09\u9700\u8981\u4e3a\u4e00\u6b3e\u4ee5\u5e0c\u814a\u80dc\u5229\u5973\u738b\u547d\u540d\u7684\u540d\u4e3a\u201cNike\u201d\u7684\u65b0\u8fd0\u52a8\u978b\u8bbe\u8ba1\u4e00\u4e2a\u6807\u5fd7\u7684\u6545\u4e8b\uff0c\u800c\u8fd9\u4e2a\u6807\u5fd7\u662f\u8010\u514b\u7684\u7b2c\u4e00\u4e2a\u6807\u5fd7\uff0c\u5b83\u5f88\u5feb\u5c31\u51fa\u540d\u4e86\u2014\u2014\u5b83\u5c31\u662f\u6211\u4eec\u4eca\u5929\u4ecd\u7136\u770b\u5230\u7684 Swoosh \u7b26\u53f7\uff08\u65cb\u98ce\u7b26\u53f7\uff09\u3002 \uff08\u516c\u53f8\u53d1\u5c55\u5341\u5e74\u540e\uff0c\u5948\u7279\u9001\u7ed9\u6234\u7ef4\u68ee\u4e00\u679a Swoosh \u6212\u6307\u548c\u4ef7\u503c\u7ea6 150 \u7f8e\u5143\u7684\u80a1\u7968\uff0c\u76f8\u5f53\u4e8e\u4eca\u5929\u7684 65 \u4e07\u7f8e\u5143\uff09\u3002<\/p>\n<p><\n\n<h2>\u53ef\u89c6\u5316\u6216\u6d41\u7a0b\u2014\u2014\u8d77\u70b9\u5728\u54ea\u91cc\uff1f<\/h2>\n<p>figure class=&#8221;image regular&#8221;><picture><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/NIKE-post_957e1c26a190fa692400c424c9459fb7_800.jpg 1x, https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/NIKE-post_957e1c26a190fa692400c424c9459fb7_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/NIKE-post_957e1c26a190fa692400c424c9459fb7_800.jpg 1x, https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/NIKE-post_957e1c26a190fa692400c424c9459fb7_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/NIKE-post_957e1c26a190fa692400c424c9459fb7_800.jpg\" alt=\"|\"><\/picture><\/figure>\n<p>\u5982\u679c\u8010\u514b\u6ca1\u6709\u6293\u4f4f\u8fd9\u4e2a\u673a\u4f1a\uff0c\u5176\u5386\u53f2\u5c06\u4f1a\u8d70\u5411\u4f55\u65b9\uff1f\u6211\u4eec\u5f53\u7136\u53ef\u4ee5\u9884\u6d4b\u5948\u7279\u5c06\u51ed\u501f\u4ed6\u7684\u7cbe\u529b\u548c\u5929\u8d4b\u5efa\u7acb\u4e00\u4e2a\u6210\u529f\u7684\u4f01\u4e1a\u3002\u4f46\u8be5\u4e1a\u52a1\u5c06\u4e0e\u73b0\u5728\u7684\u8010\u514b\u5b8c\u5168\u4e0d\u540c\uff0c\u5e76\u4e14\u5f88\u53ef\u80fd\u5904\u4e8e\u4e0d\u540c\u7684\u65f6\u5c1a\u548c\u98ce\u683c\u9886\u57df\uff0c\u5e76\u4e14\u6c38\u8fdc\u4e0d\u4f1a\u50cf\u73b0\u5728\u8fd9\u6837\u6210\u529f\u3002\u9664\u4e86 Swoosh \u7b26\u53f7\u4e4b\u5916\uff0c\u8fd8\u6709\u8bb8\u591a\u56e0\u7d20\u4fc3\u6210\u4e86\u8010\u514b\u672a\u6765\u7684\u6210\u529f\u2014\u2014\u201cJust do it\u201d\u3001\u5192\u9669\u7684\u8bbe\u8ba1\u3001\u8457\u540d\u7684\u4ee3\u8868\u6027\u9762\u5b54\u3001\u5927\u80c6\u7684\u5e7f\u544a\u3002\u4f46\u5fc5\u987b\u5f3a\u8c03\u7684\u662f\uff0c\u5982\u679c\u6ca1\u6709\u6700\u521d\u7684\u56e0\u7d20\uff0c\u4e0a\u8ff0\u56e0\u7d20\u5c31\u4e0d\u4f1a\u53d1\u751f\u3002<\/p>\n<p>\u5927\u591a\u6570\u7406\u8bba\u8ba4\u4e3a\uff0c\u54c1\u724c\u5851\u9020\u7684\u6b63\u786e\u8fc7\u7a0b\u662f\u8bc6\u522b\u201c\u54c1\u724c\u672c\u8d28\u201d\u2014\u2014\u4e5f\u8bb8\u662f\u201c\u54c1\u724c\u94a5\u5319\u201d\u6216\u201c\u54c1\u724c\u6d0b\u8471\u201d\u7684\u6838\u5fc3\u2014\u2014\u7136\u540e\u521b\u610f\u5de5\u4f5c\u901a\u8fc7\u56fe\u50cf\u548c\u884c\u4e3a\u6765\u4f20\u8fbe\u8fd9\u4e00\u70b9\u3002\u4f46\u5386\u53f2\u8bc1\u660e\uff0c\u4e0a\u8ff0\u8fc7\u7a0b\u6070\u6070\u76f8\u53cd\u2014\u2014\u8bb8\u591a\u54c1\u724c\u90fd\u662f\u4ece\u89c6\u89c9\u8bc6\u522b\u5f00\u59cb\u7684\uff0c\u5176\u542b\u4e49\u662f\u7531\u54c1\u724c\u6240\u6709\u8005\u521b\u9020\u7684\u3002\u6211\u8ba4\u4e3a\u8fd9\u5f88\u5e38\u89c1\uff0c\u800c\u4e14\u6bd4\u6211\u4eec\u5148\u63a5\u89e6\u201c\u54c1\u724c\u7cbe\u9ad3\u201d\u66f4\u80fd\u5e2e\u52a9\u6211\u4eec\u3002<\/p>\n<p>\u56e0\u4e3a\u8010\u514b\u662f\u6700\u4f1f\u5927\u7684\u54c1\u724c\u6210\u529f\u6545\u4e8b\u4e4b\u4e00\uff0c\u6211\u770b\u5230\u5f88\u591a\u4eba\u8bd5\u56fe\u5c06\u5176\u89c6\u4e3a\u5173\u4e8e\u5177\u6709\u201c\u575a\u5b9e\u4ef7\u503c\u89c2\u201d\u3001\u201c\u575a\u5b9e\u57fa\u7840\u201d\u7684\u54c1\u724c\u7684\u4e00\u8bfe\u3002\u4e5f\u6709\u4eba\u8bf4\uff0c\u63d0\u5230\u8010\u514b\u5c31\u662f\u6307\u201c\u80dc\u5229\u201d\u6216\u201c\u575a\u6301\u201d\uff0c\u6216\u8005\u6709\u4eba\u6216\u591a\u6216\u5c11\u4f1a\u8bf4\u8010\u514b\u662f\u5efa\u7acb\u5728\u6587\u5b57\u4e0a\u7684\u3002\u6211\u8fd8\u4ece\u4e0e\u8010\u514b\u5408\u4f5c\u7684\u4eba\u90a3\u91cc\u542c\u8bf4\uff0c\u8be5\u516c\u53f8\u6ca1\u6709\u4e66\u9762\u7684\u201c\u4ef7\u503c\u89c2\u201d\u6216\u201c\u57fa\u7840\u201d\u3002\u4e0d\u7ba1\u6b63\u786e\u4e0e\u5426\uff0c\u6211\u76f8\u4fe1\u8010\u514b\u7684\u6210\u529f\u4e0d\u662f\u6765\u81ea\u62bd\u8c61\u601d\u7ef4\uff0c\u800c\u662f\u6765\u81ea\u4eba\u7c7b\u7684\u6fc0\u60c5\u548c\u80fd\u91cf\u4e0e\u5b83\u7684\u89c6\u89c9\u8868\u73b0\u529b\u2014\u2014\u5b83\u7684\u8bbe\u8ba1\u3001\u5b83\u7684\u5e7f\u544a\uff0c\u5c24\u5176\u662f\u5b83\u7684\u7b2c\u4e00\u5f20\u56fe\u50cf\u2014\u2014\u7684\u60f3\u8c61\u529b\u7684\u7ed3\u5408\u3002<\/p>\n<p>\u6b63\u5982\u4e00\u4e9b\u5f3a\u70c8\u7684\u5f62\u8c61\u5e2e\u52a9\u5efa\u7acb\u4e86\u8be5\u54c1\u724c\u4e00\u6837\uff0cSwoosh \u7684\u4f11\u95f2\u5916\u89c2\u4e5f\u6709\u4e00\u5b9a\u7684\u5143\u7d20\u3002\u5728\u7535\u89c6\u5e7f\u544a\u7684\u6700\u540e\u51e0\u5206\u949f\u6dfb\u52a0\u4e86\u591a\u4e50\u58eb\u548c\u5b89\u5fb7\u70c8\u514b\u65af\u72d7\uff08\u82f1\u56fd\u6cb9\u6f06\u548c\u536b\u751f\u7eb8\u516c\u53f8\u7684\u8c61\u5f81\uff09\u7684\u56fe\u50cf\u2014\u2014\u53e4\u8001\u7684\u82f1\u56fd\u7267\u7f8a\u72ac\u662f\u591a\u4e50\u58eb\u5e7f\u544a\u4e2d\u4ee4\u4eba\u96be\u5fd8\u7684\u4eae\u70b9\uff0c\u5b89\u5fb7\u70c8\u514b\u65af\u7684\u72d7\u662f\u4e00\u4e2a\u5145\u6ee1\u7075\u611f\u7684\u66ff\u4ee3\u54c1\uff0c\u53d6\u4ee3\u4e86\u4e00\u4e2a\u7537\u5b69\u7a81\u7136\u65e0\u6cd5\u4ece\u7eb8\u76d2\u91cc\u628a\u536b\u751f\u7eb8\u62c9\u5230\u82b1\u56ed\u91cc\u7684\u6700\u521d\u60f3\u6cd5\u3002\u6211\u5728\u67d0\u5904\u8bfb\u5230\uff08\u867d\u7136\u6211\u73b0\u5728\u627e\u4e0d\u5230\u8be5\u6587\u4ef6\uff09\uff0c\u4ee5\u7f57\u9a6c\u82f1\u96c4\u4e3a\u7279\u8272\u7684\u6807\u5fd7\u6765\u81ea\u4e8e\u4e00\u76d2\u5370\u5237\u5757\u4e2d\u7684\u968f\u673a\u53d1\u73b0\u3002\u5c31\u50cf\u53f2\u8482\u592b\u00b7\u4e54\u5e03\u65af\u5f00\u8f66\u7a7f\u8fc7\u82f9\u679c\u56ed\u65f6\u4e00\u6837\uff0c\u7136\u540e\u2026\u2026 \uff08\u6211\u4eec\u7a0d\u540e\u518d\u8ba8\u8bba\u2026\u2026\uff09<\/p>\n<figure class=\"video regular\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; padding-top: 56.25%;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/e-YJycJdspo?feature=oembed\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>Dulux Paint &#8216;Dog&#8217; &#8220;My Way&#8221; TV commercial 1982<\/figcaption><\/figure>\n<h2>\u8fc8\u514b\u5c14\u00b7\u6234\u5c14\u548c\u54c1\u724c\u5f62\u8c61\u7684\u529b\u91cf<\/h2>\n<p>\u56e0\u6b64\uff0c\u4e5f\u8bb8\u6210\u529f\u54c1\u724c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u89c6\u89c9\u5f62\u8c61\u5e76\u4e0d\u603b\u662f\u6765\u81ea\u4e8e\u7cbe\u5fc3\u7b56\u5212\uff1b\u800c\u662f\u6765\u81ea\u4e8e\u7cbe\u5fc3\u7b56\u5212\u3002\u5b83\u4eec\u7684\u9009\u62e9\u662f\u57fa\u4e8e\u60c5\u611f\u548c\u968f\u673a\u56e0\u7d20\u7684\u7ed3\u5408\u2014\u2014\u56fe\u50cf\u672c\u8eab\u7684\u529b\u91cf\u5f88\u96be\u7528\u8bed\u8a00\u63cf\u8ff0\uff0c\u4f46\u5728\u5411\u54c1\u724c\u6240\u6709\u8005\u53d1\u5c55\u54c1\u724c\u610f\u4e49\u65b9\u9762\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u5982\u679c\u5f88\u96be\u60f3\u8c61\u8010\u514b\u6ca1\u6709 Swoosh\uff0c\u90a3\u4e48\u5982\u679c\u6ca1\u6709\u6807\u5fd7\u6027\u7684\u5e26\u7ffc\u8001\u864e\uff0c\u5a01\u5c3c\u65af\u7684\u5386\u53f2\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\u5462\uff1f\u4eca\u5929\u7684\u5a01\u5c3c\u65af\u662f\u4e00\u7247\u7834\u8d25\u7684\u5c0f\u6eaa\u5730\u533a\u3002\u4f461000\u5e74\u524d\uff0c\u5b83\u662f\u6700\u5f3a\u5927\u7684\u8d38\u6613\u5e1d\u56fd\u4e4b\u4e00\uff0c\u62e5\u6709\u9020\u8239\u5382\u548c\u9020\u8239\u4e1a\uff0c\u5e76\u5728\u77ed\u65f6\u95f4\u5185\u88c5\u5907\u4e86\u6218\u8230\u3002\u7ffc\u864e\u7684\u8c61\u5f81\u4e0d\u4ec5\u51fa\u73b0\u5728\u6574\u4e2a\u5a01\u5c3c\u65af\uff0c\u800c\u4e14\u5728\u6574\u4e2a\u4e1c\u5730\u4e2d\u6d77\u201c\u5c55\u7fc5\u9ad8\u98de\u201d\uff0c\u8c61\u5f81\u7740\u72ec\u7279\u7684\u7edf\u6cbb\u5730\u4f4d\u2014\u2014\u8fd9\u4e0d\u4ec5\u662f\u4e00\u53ea\u5177\u6709\u529b\u91cf\u548c\u7edf\u6cbb\u529b\u7684\u8001\u864e\uff0c\u800c\u4e14\u662f\u4e00\u53ea\u5728\u5fc5\u8981\u65f6\u53ef\u4ee5\u5728\u8ba4\u51fa\u730e\u7269\u7684\u77ac\u95f4\u8de8\u8d8a\u6d77\u6d0b\u7684\u7ffc\u864e\u3002\u4e0e\u5176\u4ed6\u4f1f\u5927\u7684\u8c61\u5f81\u4e00\u6837\uff0c\u7ffc\u864e\u7684\u5f62\u8c61\u5177\u6709\u591a\u79cd\u542b\u4e49\uff0c\u8bb8\u591a\u8054\u60f3\uff0c\u4f8b\u5982\u548c\u5e73\u89c4\u5219\u548c\u4fb5\u7565\u6027\u6124\u6012\uff1b\u7f8e\u4e3d\u548c\u529b\u91cf\uff0c\u4f46\u8fd9\u5f20\u7167\u7247\u7684\u529b\u91cf\u7acb\u5373\u8d85\u8d8a\u4e86\u6211\u4eec\u7528\u6765\u63cf\u8ff0\u5b83\u7684\u4efb\u4f55\u8bcd\u8bed\u3002\u6211\u8ba4\u4e3a\u51e0\u4e2a\u4e16\u7eaa\u4ee5\u6765\uff0c\u8fd9\u4e2a\u7b26\u53f7\u5f88\u53ef\u80fd\u5728\u521b\u9020\u5a01\u5c3c\u65af\u4eba\u81ea\u5df1\u7684\u96c6\u4f53\u8eab\u4efd\u5e76\u5141\u8bb8\u4ed6\u4eec\u5411\u4ed6\u4eba\u6295\u5c04\u6743\u529b\u65b9\u9762\u53d1\u6325\u4e86\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n<p>\u6709\u8da3\u7684\u662f\uff0c\u8fd9\u6837\u4e00\u4e2a\u5f3a\u5927\u7684\u7b26\u53f7\u5fc5\u987b\u7531\u5a01\u5c3c\u65af\u516c\u5173\u548c\u54c1\u724c\u4e13\u5bb6\u5c0f\u7ec4\u521b\u5efa\uff0c\u4ed6\u4eec\u5408\u8c0b\u56f4\u7ed5\u201c\u529b\u91cf\u201d\u3001\u201c\u6fc0\u70c8\u201d\u548c\u201c\u5e1d\u56fd\u201d\u7b49\u8bcd\u7ed8\u5236\u201c\u54c1\u724c\u6d0b\u8471\u201d\u6a21\u578b\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6709\u7ffc\u8001\u864e\u7684\u5f62\u8c61\u8bde\u751f\u4e8e\u5076\u7136\uff0c\u8c61\u5f81\u7740\u5723\u9a6c\u53ef\u2014\u2014\u4e00\u4f4d\u57289\u4e16\u7eaa\u88ab\u5a01\u5c3c\u65af\u4eba\u63a5\u53d7\u4e3a\u5b88\u62a4\u795e\u7684\u4f20\u6559\u58eb\u3002\u5f88\u5feb\uff0c\u8fd9\u4e2a\u7b26\u53f7\u5c31\u51fa\u73b0\u5728\u4e86\u8fd9\u5ea7\u57ce\u5e02\u7684\u6218\u4e89\u65d7\u5e1c\u4e0a\uff0c\u5269\u4e0b\u7684\u5c31\u662f\u5386\u53f2\u4e86\u3002\u5982\u4eca\uff0c\u201c\u5723\u739b\u72ee\u201d\u4e5f\u662f\u5e7f\u544a\u9886\u57df\u6700\u8d1f\u76db\u540d\u7684\u521b\u610f\u5956\u9879\u4e4b\u4e00\uff08\u621b\u7eb3\u56fd\u9645\u521b\u610f\u8282\u5e7f\u544a\u5956\u8d77\u6e90\u4e8e\u5a01\u5c3c\u65af\uff09\u3002\u5b83\u4e5f\u53ef\u4ee5\u88ab\u8ba4\u4e3a\u662f\u8bb8\u591a\u6bdb\u8338\u8338\u52a8\u7269\u7684\u7956\u5148\uff0c\u8fd9\u4e9b\u52a8\u7269\u4ece\u6b64\u6210\u4e3a\u54c1\u724c\u6807\u5fd7\uff1aPG Tips \u9ed1\u7329\u7329\u53ca\u5176\u540e\u7ee7\u8005\u201c\u7334\u5b50\u201d\u3001\u514b\u96f7\u65af\u5854\u718a\u548c\u970d\u592b\u8fc8\u65af\u7279\u718a\u3001\u5bb6\u4e50\u6c0f Frosted Flakes \u7684\u6258\u5c3c\u8001\u864e\u3001Sugar Puffs \u7684 Honey Monster\u3001\u591a\u4e50\u58eb\u7267\u7f8a\u72ac\u3001Andrex \u5c0f\u72d7\u548c CompareTheMarket \u730e\u72ac\u3002\u5c31\u50cf\u72ee\u5b50\u957f\u51fa\u7fc5\u8180\u4e00\u6837\uff0c\u54c1\u724c\u5f62\u8c61\u5e76\u4e0d\u662f\u54c1\u724c\u4ef7\u503c\u5f62\u6210\u8fc7\u7a0b\u4e2d\u7684\u7ed3\u679c\uff1b\u4ed6\u4eec\u90fd\u901a\u8fc7\u4e86\uff0c\u56e0\u4e3a\u5b83\u4eec\u4ee4\u4eba\u96be\u5fd8\uff0c\u6216\u8005\u6709\u8da3\uff0c\u6216\u8005\u7531\u4e8e\u5176\u4ed6\u4e0d\u76f8\u5173\u7684\u539f\u56e0\u3002\u5f53\u7ea6\u7ff0\u00b7\u97e6\u4f2f\u65af\u7279 (John Webster) \u9996\u6b21\u63a8\u51fa Cresta Bear \u65f6\uff0c\u987e\u5ba2\u95ee\uff1a\u201c\u4e3a\u4ec0\u4e48\u662f\u5317\u6781\u718a\uff1f\u201d\u7ea6\u7ff0\u56de\u7b54\u8bf4\uff1a\u201c\u4e3a\u4ec0\u4e48\u4e0d\u5462\uff1f\u201d\uff08\u591a\u5e74\u540e\uff0c\u4e5f\u8bb8\u540c\u6837\u7684\u7f3a\u4e4f\u903b\u8f91\u5bfc\u81f4\u53ef\u53e3\u53ef\u4e50\u5236\u4f5c\u4e86\u4e00\u4e2a\u975e\u5e38\u6210\u529f\u7684\u5145\u6ee1\u5317\u6781\u718a\u7684\u5e7f\u544a\u3002\u8fd9\u4e2a\u5f62\u8c61\u4e5f\u6210\u4e3a\u4e86\u4e00\u4e2a\u53ef\u8bc6\u522b\u7684\u54c1\u724c\u8d44\u4ea7\u3002\uff09<\/p>\n<figure class=\"image regular\"><picture><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/52793159_6107991448776_8361692427798446080_n_18fb8efb083258e63d31519d63904a08_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/52793159_6107991448776_8361692427798446080_n_18fb8efb083258e63d31519d63904a08_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_2973\/52793159_6107991448776_8361692427798446080_n_18fb8efb083258e63d31519d63904a08_800.png\" alt=\"|\"><\/picture><\/figure>\n<p>\u9700\u8981\u660e\u786e\u7684\u662f\uff0c\u6211\u4e0d\u4ec5\u8981\u6307\u51fa\u89c6\u89c9\u7b26\u53f7\u5728\u54c1\u724c\u5851\u9020\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\uff0c\u800c\u4e14\u5f80\u5f80\u662f\u89c6\u89c9\u7b26\u53f7\u662f\u54c1\u724c\u7684\u8d77\u70b9\uff0c\u4e5f\u662f\u5176\u72ec\u7279\u6027\u548c\u610f\u4e49\u7684\u6765\u6e90\u3002\u6211\u8ba4\u4e3a\u8fd9\u5728\u4eca\u5929\u2014\u2014\u6570\u5b57\u65f6\u4ee3\u548c\u4e2d\u4e16\u7eaa\u2014\u2014\u540c\u6837\u9002\u7528\u3002\u56e0\u6b64\uff0c\u4f5c\u4e3a\u6700\u540e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u82f9\u679c\u81ea\u6210\u7acb\u4ee5\u6765\u4e00\u76f4\u5728\u6570\u5b57\u6280\u672f\u9886\u57df\u4fdd\u6301\u6700\u5f3a\u7684\u5730\u4f4d\uff08\u5982\u6ea2\u4ef7\u3001\u5229\u6da6\u548c\u5e02\u503c\u6240\u793a\uff09\uff0c\u8fd9\u53ef\u80fd\u5e76\u975e\u5de7\u5408\u3002\u5c06\u82f9\u679c\u7684\u547d\u8fd0\u4e0e\u6234\u5c14\u8fdb\u884c\u6bd4\u8f83\uff0c\u540e\u8005\u51ed\u501f\u4f4e\u6210\u672c\u4f18\u52bf\u5728\u4e2a\u4eba\u7535\u8111\u9886\u57df\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f46\u4ece\u672a\u6253\u9020\u51fa\u80fd\u591f\u5e2e\u52a9\u5176\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u4e2d\u751f\u5b58\u6216\u652f\u6301\u521b\u65b0\u7684\u54c1\u724c\u3002\u5f53\u7136\uff0c\u82f9\u679c\u5df2\u7ecf\u8d85\u8d8a\u4e86\u6234\u5c14\uff0c\u751a\u81f3\u8d85\u8d8a\u4e86\u5fae\u8f6f\uff0c\u6700\u660e\u663e\u7684\u539f\u56e0\u662f\u5b83\u7684\u521b\u65b0\u3002\u4f46\u6211\u8ba4\u4e3a\uff0c\u82f9\u679c\u54c1\u724c\u7684\u529b\u91cf\u4e5f\u4f7f\u5f97\u8fd9\u4e00\u5207\u6210\u4e3a\u53ef\u80fd\uff0c\u65e0\u8bba\u662f\u5728\u5176\u5bf9\u5185\u90e8\u6587\u5316\u7684\u5f71\u54cd\u529b\u65b9\u9762\uff0c\u8fd8\u662f\u5728\u5176\u5feb\u901f\u5438\u6536\u9ad8\u6c34\u5e73\u6700\u4f73\u521b\u65b0\u7684\u80fd\u529b\u65b9\u9762\u3002<\/p>\n<h2>\u5173\u4e8e\u4f5c\u8005<\/h2>\n<p>\u8fc8\u514b\u5c14\u00b7\u6234\u5c14\u6253\u7b97\u4ee5\u81ea\u5df1\u7684\u540d\u5b57\u547d\u540d\u516c\u53f8\uff0c\u5e76\u6ca1\u6709\u6ce8\u610f\u5176\u89c6\u89c9\u5448\u73b0\uff0c\u800c\u53f2\u8482\u592b\u00b7\u4e54\u5e03\u65af\u5728 1976 \u5e74\u51b3\u5b9a\u5c06\u4ed6\u7684\u521d\u521b\u516c\u53f8\u547d\u540d\u4e3a\u82f9\u679c\uff0c\u56e0\u4e3a\u4ed6\u521a\u521a\u5f00\u8f66\u7ecf\u8fc7\u4e00\u4e2a\u82f9\u679c\u519c\u573a\uff0c\u5e76\u8ba4\u4e3a\u8fd9\u4e2a\u540d\u5b57\u4f1a\u5524\u8d77\u4e00\u79cd\u201c\u6709\u8da3\u3001\u5174\u594b\u3001\u800c\u4e0d\u662f\u53ef\u6015\u201d\u7684\u611f\u89c9\u3002\u6700\u521d\u7684\u5f69\u8679\u82f9\u679c\u662f\u7f57\u5e03\u00b7\u8d3e\u8bfa\u592b (Rob Janoff) \u5f53\u5e74\u8bbe\u8ba1\u7684\uff0c\u4fa7\u9762\u6709\u4e00\u4e2a\u54ac\u75d5\uff0c\u53ea\u662f\u8868\u660e\u5b83\u662f\u82f9\u679c\u800c\u4e0d\u662f\u6a31\u6843\u3002\u5f88\u96be\u60f3\u8c61\u5728 1976 \u5e74\u7684\u8ba1\u7b97\u4e16\u754c\u4e2d\uff0c\u8fd9\u79cd\u5927\u80c6\u800c\u5bcc\u6709\u60f3\u8c61\u529b\u7684\u4e3e\u52a8\u4f1a\u662f\u600e\u6837\u7684\u4e00\u79cd\u59ff\u6001\uff0c\u751a\u81f3\u6bd4 Nike Swoosh \u66f4\u91cd\u8981\uff0c\u6211\u4e0d\u7981\u89c9\u5f97\u6700\u521d\u7684\u89c6\u89c9\u9009\u62e9\u4f1a\u8ba9\u5176\u4ed6\u4e00\u5207\u6210\u4e3a\u53ef\u80fd\uff0c\u6216\u8005\u81f3\u5c11\u5728\u201c\u4e54\u5e03\u65af-\u6c83\u5179\u5c3c\u4e9a\u514b\u8ba1\u7b97\u516c\u53f8\u201d\u4e2d\u53d8\u5f97\u66f4\u52a0\u53ef\u80fd\u3002\u8be5\u516c\u53f8\u9996\u6b21\u63a8\u51fa\u4e86 Macintosh\u201c1984\u201d\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u66f4\u52a0\u6ce8\u91cd\u8bbe\u5907\u548c\u754c\u9762\u7684\u89c6\u89c9\u8bbe\u8ba1\uff0c\u76f4\u81f3\u5173\u952e\u7ec6\u8282\uff0c\u4f8b\u5982\u79fb\u52a8\u8bbe\u5907\u7684\u767d\u8272\u8033\u673a\u3002\u5c31\u50cf\u8010\u514b\u4e00\u6837\uff0c\u6211\u5f3a\u70c8\u6000\u7591\u8fd9\u4e2a\u89c6\u89c9\u7b26\u53f7\u4ee5\u53ca\u968f\u540e\u53d1\u751f\u7684\u4e00\u5207\u6539\u53d8\u4e86\u54c1\u724c\u4e0e\u5176\u5458\u5de5\u4ee5\u53ca\u54c1\u724c\u4e0e\u5176\u5ba2\u6237\u4e4b\u95f4\u7684\u5173\u7cfb\u3002\u6211\u4e0d\u77e5\u9053\u82f9\u679c\u6216\u8010\u514b\u662f\u5426\u66fe\u7ecf\u6709\u8fc7\u54c1\u724c\u6d0b\u8471\u7248\u672c\uff1a\u5728\u6211\u770b\u6765\uff0c\u4ed6\u4eec\u4ece\u6765\u4e0d\u9700\u8981\u5b83\uff0c\u56e0\u4e3a\u54c1\u724c\u7684\u539f\u59cb\u5f62\u8c61\u6bd4 PowerPoint \u5e7b\u706f\u7247\u4e0a\u7684\u4efb\u4f55\u6587\u5b57\u90fd\u66f4\u4e30\u5bcc\u3001\u66f4\u96c4\u8fa9\u3001\u66f4\u51c6\u786e\u3002<\/p>\n<p>\u6211\u8ba4\u4e3a\u89c6\u89c9\u56fe\u50cf\u5e76\u4e0d\u4ee3\u8868\uff08\u4e00\u79cd\uff09\u610f\u4e49\uff0c\u800c\u662f\u521b\u9020\uff08\u591a\u79cd\uff09\u610f\u4e49\u7684\u4e8b\u7269\u3002\u4f46\u8fd9\u4e9b\u56fe\u50cf\u6709\u65f6\u79ef\u7d2f\u4e86\u592a\u591a\u7684\u610f\u4e49\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u66f4\u591a\u7684\u54c1\u724c\u4f53\u9a8c\u4e0e\u5f62\u8c61\u8054\u7cfb\u5728\u4e00\u8d77\uff0c\u4f7f\u5f62\u8c61\u53d8\u5f97\u66f4\u52a0\u5f3a\u5927\u3002\u73b0\u5728\uff0c\u5f53\u60a8\u770b\u5230\u82f9\u679c\u5fbd\u6807\u6216\u8010\u514b Swoosh \u65f6\uff0c\u60a8\u53ef\u4ee5\u60f3\u5230\u65b0\u6b3e iPhone\u3001\u4e54\u5e03\u65af\u7684\u4f20\u5947\u3001\u60a8\u6700\u6709\u8da3\u7684\u6d3b\u52a8\u3001\u5e7f\u544a\u8bb0\u5fc6\u4ee5\u53ca\u5176\u4ed6\u4e00\u767e\u4e07\u4ef6\u4e8b\u3002\u56e0\u6b64\uff0c\u7334\u5b50\u53ef\u4ee5\u5524\u8d77\u4eba\u4eec\u5bf9\u4e00\u676f\u8336\u7684\u5f3a\u70c8\u6e34\u671b\uff0c\u800c\u5e26\u7fc5\u8180\u7684\u72ee\u5b50\u5219\u53ef\u4ee5\u8ba9\u8fbe\u5c14\u9a6c\u63d0\u4e9a\u6d77\u5cb8\u6cbf\u7ebf\u7684\u4eba\u4eec\u611f\u5230\u6050\u60e7\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u89c6\u89c9\u4e00\u81f4\u6027\u5f88\u91cd\u8981\u3002\u4e0e\u6587\u5b57\u4e0d\u540c\u7684\u662f\uff0c\u89c6\u89c9\u7b26\u53f7\u7684\u542b\u4e49\u4e5f\u53ef\u4ee5\u6709\u53d8\u5316\uff0c\u56e0\u6b64\u82f9\u679c\u6807\u5fd7\u73b0\u5728\u53ef\u4ee5\u50cf\u5524\u8d77\u8ba1\u7b97\u4e00\u6837\u8f7b\u677e\u5730\u5524\u8d77\u5a31\u4e50\u3002<\/p>\n<p>\u56fe\u50cf\u53ef\u4ee5\u6709\u65e0\u6570\u7684\u542b\u4e49\u3002\u8fd9\u662f\u4ed6\u4eec\u529b\u91cf\u7684\u4e00\u90e8\u5206\u2014\u2014\u8fd9\u4e5f\u53ef\u80fd\u662f\u7ec4\u7ec7\u7ecf\u5e38\u5bb3\u6015\u548c\u4e0d\u4fe1\u4efb\u56fe\u50cf\u7684\u539f\u56e0\u3002\u4e5f\u8bb8\u516c\u53f8\u5df2\u7ecf\u88ab\u89c6\u89c9\u56fe\u50cf\u7684\u529b\u91cf\u5413\u574f\u4e86\uff0c\u4e8b\u5b9e\u4e0a\u4ed6\u4eec\u6700\u7ec8\u65e0\u6cd5\u5b9a\u4e49\u5b83\u6216\u5c06\u5176\u8f6c\u5316\u4e3a\u8bed\u8a00\u6216\u63a7\u5236\u3002\u4f46\u5982\u679c\u4ed6\u4eec\u6709\u52c7\u6c14\u9a91\u864e\u96be\u4e0b\u2014\u2014\u6216\u8005\u50cf\u57c3\u514b\u68ee\/\u57c3\u7d22\u516c\u53f8\u4f3c\u4e4e\u6240\u505a\u7684\u90a3\u6837\u2014\u2014\u62d2\u7edd\u5b83\uff0c\u4ed6\u4eec\u5c31\u80fd\u505a\u5f97\u66f4\u597d\u3002\u77db\u76fe\u7684\u662f\uff0c\u867d\u7136\u6570\u5b57\u4e16\u754c\u5145\u65a5\u7740\u89c6\u89c9\u56fe\u50cf\uff0c\u65e0\u8bba\u662f\u79fb\u52a8\u7684\u8fd8\u662f\u9759\u6b62\u7684\uff0c\u4ece YouTube \u5230 Instagram\uff0c\u8bb8\u591a\u6570\u5b57\u54c1\u724c\u4f3c\u4e4e\u7f3a\u4e4f\u89c6\u89c9\u56fe\u50cf\u2014\u2014\u53c2\u89c1 Amazon\u3001eBay\u3001Yahoo!\u3002\u4e5f\u8bb8\u4ed6\u4eec\u4e0d\u9700\u8981\u89c6\u89c9\u6548\u679c\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7531\u4e8e\u67d0\u79cd\u539f\u56e0\u53d8\u5f97\u8d8a\u6765\u8d8a\u5927\uff08\u5c31\u50cf\u6234\u5c14\u90a3\u6837\uff09\u3002\u4f46\u82f9\u679c\u7684\u6848\u4f8b\u8868\u660e\uff0c\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u8fd9\u53ef\u80fd\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u9519\u5931\u7684\u673a\u4f1a\uff0c\u800c\u662f\u4e00\u4e2a\u81f4\u547d\u7684\u5f31\u70b9\u3002<br \/>\n\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p><em>\u5173\u4e8e\u4f5c\u8005\uff1a<\/em><\/p>\n<p><em>Paul Feldwick \u662f DDB \u524d\u5168\u7403\u54c1\u724c\u89c4\u5212\u603b\u76d1\u3002\u4ed6\u76ee\u524d\u662f\u54c1\u724c\u3001\u5e7f\u544a\u548c\u7ec4\u7ec7\u53d8\u9769\u65b9\u9762\u7684\u987e\u95ee\u3002<\/em><\/p>\n<p><!--kg-card-end: html--><\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u: h\u00ecnh \u1ea3nh hay c\u00e2u chuy\u1ec7n? B\u00e0i vi\u1ebft \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 cho r\u1eb1ng m\u1ed1i li\u00ean h\u1ec7 n\u00e0y th\u01b0\u1eddng kh\u00f4ng nh\u01b0 ch\u00fang ta t\u01b0\u1edfng. Thay v\u00ec ch\u1ecdn c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00f3 t\u1ea1o ra h\u00ecnh \u1ea3nh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[177],"tags":[213],"class_list":["post-22260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-quang-cao","tag-thuong-hieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22260"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22260\/revisions"}],"predecessor-version":[{"id":23142,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22260\/revisions\/23142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22377"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}