{"id":22247,"date":"2020-08-05T00:45:02","date_gmt":"2020-08-04T17:45:02","guid":{"rendered":"https:\/\/gudjob.net\/?p=22247"},"modified":"2020-08-05T00:45:02","modified_gmt":"2020-08-04T17:45:02","slug":"don-dau-8-xu-huong-lead-generation-hieu-qua-nhat-thoi-diem-nay","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/don-dau-8-xu-huong-lead-generation-hieu-qua-nhat-thoi-diem-nay\/","title":{"rendered":"\u0110\u00f3n \u0111\u1ea7u 8 xu h\u01b0\u1edbng Lead Generation hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u1eddi \u0111i\u1ec3m n\u00e0y"},"content":{"rendered":"

<\/p>\n

N\u1ebfu b\u1ea1n nh\u00ecn l\u1ea1i m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a marketing, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra nhanh nh\u01b0 th\u1ebf n\u00e0o \u1edf hi\u1ec7n t\u1ea1i. Xu h\u01b0\u1edbng xu\u1ea5t hi\u1ec7n r\u1ed3i l\u1ea1i bi\u1ebfn m\u1ea5t, m\u1ed9t s\u1ed1 trong s\u1ed1 ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a lead generation (thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng).<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00e1c xu h\u01b0\u1edbng lead generation th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi hi\u1ec7n t\u1ea1i v\u00e0 ngay c\u1ea3 nh\u1eefng n\u0103m t\u1edbi s\u1ebd \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea v\u00e0 ho\u00e0n to\u00e0n s\u1ebd kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c n\u0103m nay h\u1eb3n l\u00e0 m\u1ed9t n\u0103m th\u00e0nh c\u00f4ng c\u1ee7a t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, VR marketing ho\u1eb7c chatbot.<\/p>\n

V\u1eady xu h\u01b0\u1edbng lead generation m\u1edbi n\u00e0o s\u1ebd quan tr\u1ecdng?<\/h2>\n

Cho d\u00f9 c\u00e1c xu h\u01b0\u1edbng c\u00f3 v\u00f2ng \u0111\u1eddi c\u00e0ng ng\u00e0y c\u00e0ng ng\u1eafn m\u1ed7i n\u0103m, nh\u01b0ng m\u1ed9t t\u00edn hi\u1ec7u kh\u1ea3 quan l\u00e0 c\u00e1c xu h\u01b0\u1edbng gi\u1ea3 \u0111\u01b0\u1ee3c ph\u01a1i b\u00e0y s\u1edbm h\u01a1n v\u00e0 nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c th\u1ed5i ph\u1ed3ng th\u00ec s\u1ebd m\u1ea5t \u0111i nhanh h\u01a1n.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c lead generation th\u1ef1c s\u1ef1 s\u1ebd t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng lead m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n

Nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 xu h\u01b0\u1edbng marketing s\u1ebd d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3, c\u00e1ch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 v\u1ea5n \u0111\u1ec1 n\u00e0o m\u00e0 s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n

V\u00ed d\u1ee5: N\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3, kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 nh\u01b0 Google tri\u1ec3n khai th\u00e0nh c\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 xem h\u00ecnh \u1ea3nh ho\u1eb7c so s\u00e1nh gi\u00e1 c\u1ea3, t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i r\u00f5 r\u00e0ng kh\u00f4ng s\u1eb5n s\u00e0ng thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

V\u00ec v\u1eady, h\u00e3y xem x\u00e9t v\u1ec1 nh\u1eefng li\u1ec7t k\u00ea v\u1ec1 c\u00e1c xu h\u01b0\u1edbng lead gen n\u1ed5i b\u1eadt nh\u1ea5t n\u0103m 2020 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. Account-based marketing (ABM) l\u00e0 b\u00ecnh th\u01b0\u1eddng-m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B<\/h2>\n

Theo ABM Benchmark Survey Report n\u0103m 2019, 94% c\u00e1c B2B marketer \u0111\u01b0\u1ee3c h\u1ecfi trong cu\u1ed9c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 \u1ee9ng d\u1ee5ng ABM, t\u0103ng kho\u1ea3ng 47% \u0111\u1ed1i v\u1edbi 2016 c\u1ee7a c\u00f9ng m\u1ed9t b\u00e1o c\u00e1o.<\/p>\n

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M\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c AMB c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong h\u01a1n m\u1ed9t n\u0103m trong khi 25% kh\u00e1c \u0111\u00e3 \u1ee9ng d\u1ee5ng ABM trong kho\u1ea3ng 6-12 th\u00e1ng.<\/p>\n

\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 46% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi trong cu\u1ed9c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd tin ch\u1eafc r\u1eb1ng h\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh trong khi h\u1ecd th\u1eeba nh\u1eadn r\u1eb1ng v\u1eabn c\u00f2n ch\u1ed7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 ph\u1ea1m vi ph\u1ee7 s\u00f3ng.<\/p>\n

C\u00e1c th\u1ed1ng k\u00ea n\u00e0y cho bi\u1ebft r\u1eb1ng ABM l\u00e0 \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B. C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y trong v\u00e0i n\u0103m qua, nh\u01b0ng AMB l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u0103ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1 – m\u1ed9t gi\u1ea3i ph\u00e1p m\u00e0 s\u1ebd kh\u00f4ng bi\u1ebfn m\u1ea5t nh\u01b0 h\u00e0ng t\u00e1 gi\u1ea3i ph\u00e1p th\u00f4ng d\u1ee5ng \u0111\u01b0\u1ee3c n\u1ed5i l\u00ean m\u1ed7i n\u0103m.<\/p>\n

V\u1eady c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B th\u1ef1c s\u1ef1 tin t\u01b0\u1edfng v\u00e0o ABM?<\/p>\n

Theo HubSpot, ABM l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1eadp trung, trong \u0111\u00f3 Marketing v\u00e0 Sales k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho m\u1ed9t t\u1eadp h\u1ee3p kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n

C\u00e1c c\u1ee5m t\u1eeb ch\u00ednh trong \u0111\u1ecbnh ngh\u0129a \u0111\u00f3 l\u00e0 t\u0103ng tr\u01b0\u1edfng, marketing v\u00e0 sales, tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao.<\/p>\n

C\u00e1c doanh nghi\u1ec7p B2B s\u1edf h\u1eefu m\u1ed9t l\u1ecbch s\u1eed l\u00e2u d\u00e0i v\u1ec1 vi\u1ec7c t\u1ea1o ra c\u00e1c m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn v\u1edbi c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a h\u1ecd, kh\u1edfi \u0111\u1ed9ng c\u00e1c chi\u1ebfn d\u1ecbch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng v\u00e0 sau \u0111\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 chuy\u1ec3n danh s\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn sales team.<\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 v\u1edbi \u0111i\u1ec1u n\u00e0y:<\/p>\n

    \n
  • Ch\u1ea5t l\u01b0\u1ee3ng lead kh\u00f4ng \u1ed5n \u0111\u1ecbnh<\/li>\n
  • Gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng \u0111\u1ec1u<\/li>\n
  • M\u1ee5c ti\u00eau marketing v\u00e0 sales c\u1ee7a b\u1ea1n b\u1ecb l\u1ec7ch nhau<\/li>\n
  • \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ph\u1ea3i l\u00e0m vi\u1ec7c c\u1eadt l\u1ef1c \u0111\u1ec3 ch\u1ed1t tho\u1ea3 thu\u1eadn<\/li>\n
  • \u0110\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 ch\u1eb3ng thu \u0111\u01b0\u1ee3c g\u00ec<\/li>\n
  • M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng d\u00f9 \u0111\u00e3 ch\u1ed1t \u0111\u01b0\u1ee3c nh\u01b0ng kh\u00f4ng t\u1ea1o ra \u0111\u1ee7 ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)<\/li>\n<\/ul>\n

    V\u1edbi ABM, b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 profile c\u1ee7a h\u1ecd, d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb h\u1ecd s\u1ebd mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, b\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y th\u00e0nh lead, bi\u1ebft r\u1eb1ng m\u1ecdi th\u00e0nh c\u00f4ng l\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ROI c\u1ee7a b\u1ea1n.<\/p>\n

    B\u1eb1ng c\u00e1ch nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00e1 tr\u1ecb cao, c\u00e1c marketing team v\u00e0 sales team c\u1ee7a b\u1ea1n \u0111\u1ec1u l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau: \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o ra nhi\u1ec1u l\u1ee3i nhu\u1eadn nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng c\u00f2n ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eb1m t\u1ea1o ra l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao nh\u1ea5t; b\u1ea1n \u0111ang ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1ea1o ra l\u01b0\u1ee3ng lead c\u00f3 l\u1ee3i nh\u1ea5t.<\/p>\n

    Tr\u00ean h\u1ebft, b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 sales team c\u1ee7a b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u01b0a ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/p>\n

    2. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn si\u00eau c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

    Chuy\u1ec3n sang B2C marketing m\u1ed9t ch\u00fat, m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng quan tr\u1ecdng nh\u1ea5t t\u1ea1o ra l\u1ef1c k\u00e9o ngay b\u00e2y gi\u1edd l\u00e0 s\u1ef1 si\u00eau c\u00e1 nh\u00e2n h\u00f3a. M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c doanh nghi\u1ec7p B2B n\u00ean xem x\u00e9t nghi\u00eam t\u00fac, \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1 nh\u00e2n h\u00f3a \u0111i k\u00e8m v\u1edbi marketing t\u1eadp trung theo t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

    H\u00e3y xem c\u00e1c marketer \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c si\u00eau c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a h\u1ecd v\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m marketing t\u1eadp trung theo t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 (ABM), tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3.<\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 si\u00eau c\u00e1 nh\u00e2n h\u00f3a B2C t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Stitch Fix, cung c\u1ea5p c\u00e1c g\u00f3i qu\u1ea7n \u00e1o v\u00e0 trang ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1edf th\u00edch phong c\u00e1ch c\u1ee7a h\u1ecd, c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m nh\u01b0 Spotify kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch t\u00f9y ch\u1ec9nh t\u00e0i kho\u1ea3n \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    N\u0103m ngo\u00e1i, m\u1ed9t b\u00e1o c\u00e1o t\u1eeb SmarterHQ ti\u1ebft l\u1ed9 r\u1eb1ng 72% ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n ch\u1ec9 ch\u00fa \u00fd v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd. B\u00e1o c\u00e1o t\u01b0\u01a1ng t\u1ef1 c\u0169ng cho th\u1ea5y 86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n

    C\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y c\u0169ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng, m\u1eb7c d\u00f9 lo ng\u1ea1i v\u1ec1 b\u1ea3o m\u1eadt, m\u1ecdi ng\u01b0\u1eddi v\u1eabn s\u1eb5n s\u00e0ng trao \u0111\u1ed5i d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a. Trong m\u1ed9t nghi\u00ean c\u1ee9u, 90% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng chia s\u1ebb d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a h\u1ecd, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u00e1 c\u1ea3 r\u1ebb h\u01a1n v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

    Si\u00eau c\u00e1 nh\u00e2n h\u00f3a cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n th\u1ef1c s\u1ef1 c\u1ea3i thi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p nhi\u1ec1u d\u1eef li\u1ec7u h\u00e0nh vi c\u1ee7a h\u1ecd h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb qu\u1ea7n \u00e1o ph\u00f9 h\u1ee3p h\u01a1n, playlist \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, \u0111\u1ec1 xu\u1ea5t phim v\u00e0 t\u01b0 v\u1ea5n mua h\u00e0ng…<\/p>\n

    Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Stitch Fix, ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a 100% v\u00e0 h\u1ecd hi\u1ec3u t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u h\u1ecd g\u1eedi g\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m. \u1ede \u0111\u00e2y, kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00ec to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh xoay quanh vi\u1ec7c trao \u0111\u1ed5i d\u1eef li\u1ec7u v\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng tho\u1ea3i m\u00e1i v\u1edbi vi\u1ec7c n\u00e0y s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u0103ng k\u00fd t\u1eeb ban \u0111\u1ea7u.<\/p>\n

    C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea7n m\u1ec1m c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u t\u1eeb Spotify, \u0111i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch vi\u1ec7c t\u00f9y ch\u1ec9nh t\u00e0i kho\u1ea3n, \u0111\u1ebfn m\u1ee9c kh\u00f3 c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra. \u00dd ngh\u0129 v\u1ec1 vi\u1ec7c m\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c playlist m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o, c\u00e1c album b\u1ea1n \u0111\u00e3 l\u01b0u v\u00e0 c\u00e1c ngh\u1ec7 s\u0129 m\u00e0 b\u1ea1n \u0111\u00e3 theo d\u00f5i l\u00e0m cho 59.000 VND\/1 th\u00e1ng c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t kho\u1ea3n ph\u00ed kh\u00f4ng \u0111\u00e1ng.<\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, th\u1eadt l\u00e0 d\u1ec5 d\u00e0ng b\u1ecf qua thu\u00ea bao \u0111\u0103ng k\u00ed Netflix v\u00ec b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u00e0ng gi\u1edd v\u00e0o vi\u1ec7c t\u00f9y ch\u1ec9nh n\u1ec1n t\u1ea3ng. B\u1ea1n kh\u00f4ng m\u1ea5t g\u00ec khi nh\u1ea5n n\u00fat t\u1ea1m d\u1eebng ho\u1eb7c h\u1ee7y ho\u00e0n to\u00e0n thu\u00ea bao c\u1ee7a m\u00ecnh.<\/p>\n

    3. Qu\u1ea3n l\u00ed ch\u1ea5t l\u01b0\u1ee3ng On-page lead<\/h2>\n

    Quay tr\u1edf l\u1ea1i v\u1edbi m\u1ed9t kh\u00e1i ni\u1ec7m m\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong ph\u1ea7n \u0111\u1ea7u ti\u00ean n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing lu\u00f4n t\u1ea1o ra m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng c\u00f3 c\u00f3 b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. C\u00f3 nh\u1eefng l\u00ed do nh\u01b0 sau:<\/p>\n

      \n
    • H\u1ecd kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00e0o c\u1ee7a b\u1ea1n.<\/li>\n
    • H\u1ecd kh\u00f4ng s\u1ed1ng \u1edf m\u1ed9t qu\u1ed1c gia m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
    • H\u1ecd kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n
    • H\u1ecd s\u1ebd kh\u00f4ng chi ti\u00eau \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ROI h\u1ee3p l\u00fd.<\/li>\n
    • H\u1ecd kh\u00f4ng bao gi\u1edd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng c\u1ee7a b\u1ea1n t\u1eeb ban \u0111\u1ea7u.<\/li>\n<\/ul>\n

      Danh s\u00e1ch c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c. T\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec b\u1ea1n y\u00eau c\u1ea7u t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 b\u1ea1n theo \u0111u\u1ed5i.<\/p>\n

      Qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng lead ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh ki\u1ec3m tra \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh cho danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n.<\/p>\n

      Qu\u00e1 tr\u00ecnh ch\u1ecdn l\u1ecdc lead th\u1ee7 c\u00f4ng l\u00e0 kh\u00f4ng kh\u1ea3 thi v\u00e0 th\u1eadm ch\u00ed \u0111\u1ed1i v\u1edbi khi s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng th\u00ec v\u1eabn c\u1ea7n thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. N\u1eafm b\u1eaft d\u1eef li\u1ec7u n\u00e0y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u00e0 b\u1ea1n ph\u1ea3i t\u00ecm s\u1ef1 c\u00e2n b\u1eb1ng ph\u00f9 h\u1ee3p gi\u1eefa UX (tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng) t\u00edch c\u1ef1c v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c lead generation c\u1ee7a b\u1ea1n.<\/p>\n

      Gi\u1ea3i ph\u00e1p l\u00e0 t\u1ea1o ra quy tr\u00ecnh \u0111\u0103ng k\u00fd th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin c\u1ee7a h\u1ecd sau khi h\u1ecd \u0111\u0103ng k\u00fd. V\u1ea5n \u0111\u1ec1 l\u00e0, \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 cung c\u1ea5p d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n

      \"|\"<\/picture><\/figure>\n

      T\u00f9y ch\u1ecdn kh\u00e1c l\u00e0 y\u00eau c\u1ea7u d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n khi \u0111\u0103ng k\u00fd, d\u00f9 bi\u1ebft r\u1eb1ng m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd t\u1eeb ch\u1ed1i \u0111\u0103ng k\u00fd.<\/p>\n

      4. T\u00edch h\u1ee3p marketing v\u00e0 sales t\u1ef1 \u0111\u1ed9ng<\/h2>\n

      Quay tr\u1edf l\u1ea1i ABM Benchmark Survey Report n\u0103m 2o19, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ABM l\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

      T\u1ea5t nhi\u00ean, th\u00e1ch th\u1ee9c n\u00e0y c\u0169ng kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ABM. B\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o c\u00f3 \u0111\u1ed9i ng\u0169 marketing v\u00e0 b\u00e1n h\u00e0ng t\u1eadn t\u00e2m \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c n\u00e0y.<\/p>\n

      C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty ch\u1eb3ng bao gi\u1edd b\u1eaft tay v\u00e0o gi\u1ea3i quy\u1ebft s\u1ef1 l\u1ec7ch h\u01b0\u1edbng gi\u1eefa marketing v\u00e0 sales, v\u00e0 m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a ABM l\u00e0 gi\u00fap k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i v\u1edbi nhau.<\/p>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o ra m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao h\u01a1n m\u00e0 kh\u00f4ng \u0111em l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 c\u1ed1 g\u1eafng ch\u1ed1t tho\u1ea3 thu\u1eadn.<\/p>\n

      \u0110\u1ea7u ti\u00ean, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m cho ph\u00e9p b\u1ea1n t\u00edch h\u1ee3p c\u00e1c quy tr\u00ecnh marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u1edbi t\u00edch h\u1ee3p marketing qua email, b\u00e1n h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing.<\/p>\n

      5. Community marketing<\/h2>\n

      Community marketing nh\u01b0 m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong nhi\u1ec1u n\u0103m nh\u01b0ng r\u1ea5t \u00edt th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 d\u1eabn \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Ch\u1eafc ch\u1eafn, b\u1ea1n c\u00f3 th\u1ec3 tranh lu\u1eadn c\u00e1c nh\u00f3m LinkedIn, Quora v\u00e0 Facebook l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u1ed9ng \u0111\u1ed3ng nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 th\u01b0\u1eddng xuy\u00ean b\u1ecb lu m\u1edd b\u1edfi c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn.<\/p>\n

      Theo AdRoll, Community Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi nhau v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ho\u1eb7c li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch h\u1ea5p d\u1eabn v\u00e0 kh\u00f4ng x\u00e2m ph\u1ea1m, \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n

      V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c community marketing \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u trong khi v\u1eabn \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u \u1edf v\u1ecb tr\u00ed \u1ea3nh h\u01b0\u1edfng kh\u00f4ng k\u00e9m?<\/p>\n

      \"|\"<\/picture><\/figure>\n

      SEMrush tr\u00ean Twitter l\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty chuy\u00ean community marketing. Kh\u00f4ng quan tr\u1ecdng l\u00e0 b\u1ea1n c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o trong ng\u00e0nh ho\u1eb7c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi theo d\u00f5i, SEMrush s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n.<\/p>\n

      B\u00e2y gi\u1edd, r\u1ea5t nhi\u1ec1u c\u00e1c tweet l\u00e0 nh\u1eefng \u0111\u1ec1 c\u1eadp h\u1eddi h\u1ee3t v\u1ec1 ph\u1ea7n m\u1ec1m c\u1ee7a c\u00f4ng ty hay n\u1ed9i dung c\u1ee7a n\u00f3 v\u00e0 ch\u1eafc ch\u1eafn nh\u1eefng l\u01b0\u1ee3t th\u00edch n\u00e0y \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a. Nh\u01b0ng, v\u1ea5n \u0111\u1ec1 l\u00e0, SEMrush t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 \u0111i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. R\u1ed1t cu\u1ed9c, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i SEMrush s\u1ebd th\u1ea5y nh\u1eefng tweet \u0111\u01b0\u1ee3c th\u00edch n\u00e0y v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 l\u1ee3i t\u1eeb vi\u1ec7c \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn.<\/p>\n

      SEMrush \u0111\u00e3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ri\u00eang m\u00ecnh tr\u00ean Twitter v\u00e0 reach v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

      \"|\"<\/picture><\/figure>\n

      SEMrush cung c\u1ea5p th\u00f4ng tin n\u00e0y tr\u1edf l\u1ea1i c\u1ed9ng \u0111\u1ed3ng v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 khi t\u1ed5 ch\u1ee9c m\u1ed9t trong c\u00e1c phi\u00ean #SEMrushchat h\u00e0ng tu\u1ea7n c\u1ee7a m\u00ecnh tr\u00ean Twitter. M\u1ed9t l\u1ea7n m\u1ed7i tu\u1ea7n, trang feed c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9a \u0111\u1ea7y nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi do SEMrush \u0111\u1eb7t ra v\u1edbi c\u00e1c chuy\u00ean gia v\u00e0 th\u00e0nh vi\u00ean c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u1edbi l\u1eddi khuy\u00ean v\u00e0 kinh nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n

      C\u1ed9ng \u0111\u1ed3ng r\u00f5 r\u00e0ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 SEMrush l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 \u0111\u1ec3 tham gia v\u1edbi m\u1ecdi th\u00e0nh vi\u00ean nh\u01b0ng h\u1ecd c\u0169ng c\u1ed1 g\u1eafng t\u1eadp trung v\u00e0o ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n th\u00fac \u0111\u1ea9y s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

      M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m cung c\u1ea5p nh\u1eefng g\u00ec v\u00e0 c\u00f4ng ty ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1eef s\u1ea3n ph\u1ea9m lu\u00f4n \u0111i \u0111\u1ea7u trong t\u00e2m tr\u00ed c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong khi v\u1eabn cung c\u1ea5p l\u1eddi khuy\u00ean v\u00e0 hi\u1ec3u bi\u1ebft ch\u00e2n th\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/p>\n

      6. D\u1eabn d\u1eaft t\u01b0 duy \u0111a ph\u01b0\u01a1ng ti\u1ec7n<\/h2>\n

      Theo Nghi\u00ean c\u1ee9u v\u1ec1 t\u00e1c \u0111\u1ed9ng l\u00e3nh \u0111\u1ea1o t\u01b0 duy B2B n\u0103m 2020, do Edelman v\u00e0 LinkedIn c\u00f4ng b\u1ed1, 89% nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh kinh doanh n\u00f3i r\u1eb1ng d\u1eabn d\u1eaft t\u01b0 duy c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      90% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng d\u1eabn d\u1eaft t\u01b0 duy l\u00e0m t\u0103ng s\u1ef1 t\u00f4n tr\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c trong khi 89% cho r\u1eb1ng nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u0103ng v\u00e0 89% c\u0169ng cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra n\u1ed9i dung d\u1eabn d\u1eaft t\u01b0 duy m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c.<\/p>\n

      V\u00ec v\u1eady, d\u1eabn d\u1eaft t\u01b0 duy l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong n\u0103m 2020 v\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n

      M\u1ed9t s\u1ed1 n\u1ed9i dung v\u1ec1 d\u1eabn d\u1eaft t\u01b0 duy \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c c\u00f4ng khai tr\u00ean YouTube n\u01a1i nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Gary Vaynerchuk v\u00e0 Neil Patel \u0111\u00e3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n

      \"|\"<\/picture><\/figure>\n

      Nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Google v\u00e0 TED c\u0169ng c\u00f3 c\u00e1c k\u00eanh YouTube ri\u00eang \u0111\u1ec3 chia s\u1ebb hi\u1ec3u bi\u1ebft v\u00e0 n\u1ed9i dung d\u1eabn d\u1eaft t\u01b0 duy.<\/p>\n

      \"|\"<\/picture><\/figure>\n

      Podcast \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 thu h\u00fat ngay l\u00fac n\u00e0y, v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe t\u0103ng 51% k\u1ec3 t\u1eeb n\u0103m 2019 ch\u1ec9 ri\u00eang \u1edf M\u1ef9.<\/p>\n

      \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u l\u1ee3i \u00edch v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a t\u1eebng lo\u1ea1i n\u1ed9i dung, v\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: Video r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng l\u00fac b\u1ea1n mu\u1ed1n ng\u1ed3i xu\u1ed1ng v\u00e0 t\u1eadp trung v\u00e0o th\u1ee9 g\u00ec \u0111\u00f3 nh\u01b0ng ch\u00fang kh\u00f4ng l\u00fd t\u01b0\u1edfng khi b\u1ea1n di chuy\u1ec3n v\u00e0 nghe m\u1ed9t podcast c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

      \u0110\u1ed3ng th\u1eddi, c\u00f3 nh\u1eefng l\u00fac ch\u1ec9 c\u1ea7n \u0111\u1ecdc m\u1ed9t b\u00e0i vi\u1ebft l\u00e0 h\u1eefu \u00edch h\u01a1n ho\u1eb7c th\u00f4ng tin d\u1ec5 qu\u00e9t, \u0111\u1ecdc l\u1ea1i v\u00e0 ghi ch\u00fa t\u1eeb \u0111\u00f3. V\u00ec v\u1eady, h\u00e3y xem x\u00e9t vai tr\u00f2 m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n nh\u1eafm \u0111\u1ebfn v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u00e0o h\u1eefu \u00edch nh\u1ea5t cho audience c\u1ee7a b\u1ea1n.<\/p>\n

      7. Tr\u1ea3i nghi\u1ec7m trang l\u00e0m cho UX quan tr\u1ecdng h\u01a1n<\/h2>\n

      Th\u00e1ng 5 n\u0103m 2020, Google \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng m\u1edbi c\u00f3 t\u00ean l\u00e0 page experience (tr\u1ea3i nghi\u1ec7m trang s\u1ebd ra m\u1eaft v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 v\u00e0o n\u0103m 2021. B\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n \u0111\u00e3 b\u1ecb tr\u00ec ho\u00e3n do s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a coronavirus v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a h\u1ecd.<\/p>\n

      Tr\u1ea3i nghi\u1ec7m trang l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng trong thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google, k\u1ebft h\u1ee3p m\u1ed9t s\u1ed1 t\u00edn hi\u1ec7u c\u00f3 s\u1eb5n li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 UX kh\u00e1c nhau v\u1edbi m\u1ed9t s\u1ed1 t\u00edn hi\u1ec7u \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Core Web Vitals.<\/p>\n

      V\u1ec1 c\u01a1 b\u1ea3n, sau khi ra m\u1eaft Core Web Vitals v\u00e0o \u0111\u1ea7u th\u00e1ng 5, Google c\u00f3 r\u1ea5t nhi\u1ec1u t\u00edn hi\u1ec7u li\u00ean quan \u0111\u1ebfn UX \u0111\u1ec3 xem x\u00e9t v\u00e0 tr\u1ea3i nghi\u1ec7m trang s\u1ebd ng\u01b0ng t\u1ee5 ch\u00fang th\u00e0nh m\u1ed9t t\u00edn hi\u1ec7u, cho ph\u00e9p thu\u1eadt to\u00e1n c\u1ee7a n\u00f3 t\u00ednh \u0111i\u1ec3m s\u1ed1 tr\u1ea3i nghi\u1ec7m m\u1ed9t trang cho m\u1ed7i trang web.<\/p>\n

      \"|\"<\/picture><\/figure>\n

      C\u00e1c t\u00edn hi\u1ec7u c\u00f3 s\u1eb5n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o tr\u1ea3i nghi\u1ec7m trang l\u00e0:<\/p>\n

        \n
      • Mobile-friendliness <\/strong>(th\u00e2n thi\u1ec7n v\u1edbi giao di\u1ec7n di \u0111\u1ed9ng)<\/li>\n
      • Safe browsing <\/strong>(duy\u1ec7t web an to\u00e0n)<\/li>\n
      • HTTPs<\/strong><\/li>\n
      • Interstitials\/popups <\/strong>(Qu\u1ea3ng c\u00e1o xen k\u1ebd \/ popup)<\/li>\n<\/ul>\n

        N\u0103m 2018, Google c\u0169ng \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u00edn hi\u1ec7u t\u1ed1c \u0111\u1ed9 trang nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o Core Web Vitals bao g\u1ed3m ba y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n

          \n
        1. Loading times <\/strong>(Th\u1eddi gian t\u1ea3i): Google \u0111\u1eb7t \u0111i\u1ec3m chu\u1ea9n l\u00e0 2,5 gi\u00e2y \u0111\u1ec3 ph\u1ea7n t\u1eed l\u1edbn nh\u1ea5t trong ch\u1ebf \u0111\u1ed9 xem \u0111\u01b0\u1ee3c t\u1ea3i \u0111\u1ea7y \u0111\u1ee7, s\u1eed d\u1ee5ng ti\u00eau chu\u1ea9n \u0111o l\u01b0\u1eddng m\u1edbi g\u1ecdi l\u00e0 Largest Contentful Paint (LCP).<\/li>\n
        2. Interactivity <\/strong>(T\u00ednh t\u01b0\u01a1ng t\u00e1c): C\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c ph\u1ea3n \u1ee9ng nhanh nh\u01b0 th\u1ebf n\u00e0o v\u1edbi h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 Google mu\u1ed1n xem ph\u1ea3n h\u1ed3i t\u1eeb 100ms tr\u1edf xu\u1ed1ng, \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng First Input Delay (FID).<\/li>\n
        3. Visual stability <\/strong>(\u0110\u1ed9 \u1ed5n \u0111\u1ecbnh tr\u1ef1c quan): \u0110i\u1ec1u n\u00e0y x\u00e1c \u0111\u1ecbnh xem c\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean trang c\u00f3 di chuy\u1ec3n sau khi t\u1ea3i hay kh\u00f4ng, g\u00e2y ra s\u1ef1 kh\u00f4ng \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 UX, \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Cumulative Layout Shift (CLS).<\/li>\n<\/ol>\n
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          Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o \u0111\u00f3 v\u00e0 tr\u1ea3i nghi\u1ec7m trang cho th\u1ea5y Google c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn chi ti\u1ebft v\u00e0 k\u1ef9 thu\u1eadt nh\u1ea5t \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u1ee7a c\u00e1c trang web.<\/p>\n

          G\u00e3 kh\u1ed5ng l\u1ed3 t\u00ecm ki\u1ebfm \u0111\u00e3 x\u00e1c nh\u1eadn tr\u1ea3i nghi\u1ec7m trang s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng t\u00edn hi\u1ec7u quan tr\u1ecdng nh\u1ea5t trong thu\u1eadt to\u00e1n v\u00e0 th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 ng\u1eaft k\u1ebft n\u1ed1i khi ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung \u0111\u01b0\u1ee3c coi l\u00e0 b\u1eb1ng nhau. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c tr\u00ean m\u1ed7i trang – \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng gi\u00e0nh chi\u1ebfn th\u1eafng trong c\u00e1c tr\u1eadn chi\u1ebfn t\u1ed1i \u01b0u ho\u00e1 tr\u00edch d\u1eabn n\u1ed5i b\u1eadt \u0111\u00f3.<\/p>\n

          8. T\u1ed1i \u0111a h\u00f3a Customer Lifetime Value<\/h2>\n

          M\u1ed9t v\u1ea5n \u0111\u1ec1 v\u1edbi lead generation nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 n\u00f3 cho th\u1ea5y r\u1eb1ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u – ho\u1eb7c, \u00edt nh\u1ea5t, \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 c\u00e1ch m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p di\u1ec5n gi\u1ea3i n\u00f3.<\/p>\n

          V\u00e0, n\u1ebfu b\u1ea1n d\u1ef1a v\u00e0o ph\u1ec5u marketing gi\u1ed1ng b\u00ean d\u01b0\u1edbi, th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t quy tr\u00ecnh tuy\u1ebfn t\u00ednh k\u1ebft th\u00fac sau khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean.<\/p>\n

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          Tuy nhi\u00ean, ch\u00fang ta bi\u1ebft r\u1eb1ng h\u00e0nh tr\u00ecnh \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng l\u00e0 tuy\u1ebfn t\u00ednh v\u00e0, c\u0169ng nh\u01b0 nguy\u00ean t\u1eafc k\u00eanh marketing l\u00e0 \u0111\u1ec3 h\u00ecnh dung cho c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a quy tr\u00ecnh mua, n\u00f3 kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng theo chu k\u1ef3 c\u1ea7n h\u01b0\u1edbng t\u1edbi.<\/p>\n

          B\u1ea1n kh\u00f4ng t\u1eeb b\u1ecf c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd mua h\u00e0ng; b\u1ea1n ti\u1ebfp t\u1ee5c nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd mua l\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n

          \"|\"<\/picture><\/figure>\n

          C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn thay th\u1ebf cho h\u00ecnh ph\u1ec5u \u0111\u1ec3 c\u1ed1 g\u1eafng tr\u1ef1c quan h\u00f3a chu k\u1ef3 kh\u00e1ch h\u00e0ng, nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, kh\u00f4ng m\u1ed9t c\u00e1i n\u00e0o trong s\u1ed1 ch\u00fang kh\u1edbp v\u1edbi vi\u1ec7c v\u1ea1ch ra h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng – mi\u1ec5n l\u00e0 b\u1ea1n hi\u1ec3u r\u1eb1ng kh\u00e1ch h\u00e0ng quay l\u1ea1i k\u00eanh m\u1ed9t l\u1ea7n n\u1eefa sau khi mua h\u00e0ng.<\/p>\n

          Mi\u1ec5n l\u00e0 b\u1ea1n hi\u1ec3u h\u00e0nh tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua email marketing v\u00e0 c\u00e1c k\u00eanh kh\u00e1c \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 ch\u00e0o \u0111\u00f3n h\u1ecd quay l\u1ea1i \u0111\u1ec3 mua th\u00eam v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p.<\/p>\n

          Th\u00eam m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n kh\u00f4ng n\u00ean c\u00f3 b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 n\u00e0o v\u1edbi vi\u1ec7c t\u1ed1i \u0111a h\u00f3a customer lifetime value (gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng). \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ROI t\u0103ng tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea1n chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n

          Kh\u00f4ng ch\u1ec9 v\u1eady, nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra l\u01b0\u1ee3ng lead m\u1edbi khi h\u1ecd \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, gi\u1edbi thi\u1ec7u b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 c\u00e1c ngu\u1ed3n tin trong ng\u00e0nh c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 th\u00e1n ph\u1ee5c b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n

          Chu\u1ea9n b\u1ecb ngay t\u1eeb b\u00e2y gi\u1edd!<\/h2>\n

          Gi\u1eefa th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 v\u00e0 kh\u00f4ng bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng lead mong mu\u1ed1n ph\u1ea3i n\u1ed7 l\u1ef1c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n.<\/p>\n

          K\u1ebft h\u1ee3p c\u00e1c xu h\u01b0\u1edbng Lead Generation b\u00ean tr\u00ean v\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u0111a ho\u00e1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ec3 h\u1ecd \u0111\u1ed3ng h\u00e0nh c\u00f9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

          Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng, nh\u01b0ng n\u1ebfu b\u1ea1n s\u1ebd ch\u1ecdn ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p hay ch\u1ea5p nh\u1eadn b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau?<\/p>\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          N\u1ebfu b\u1ea1n nh\u00ecn l\u1ea1i m\u1ed9t th\u1eadp k\u1ef7 tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a marketing, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra nhanh nh\u01b0 th\u1ebf n\u00e0o \u1edf hi\u1ec7n t\u1ea1i. Xu h\u01b0\u1edbng xu\u1ea5t hi\u1ec7n r\u1ed3i l\u1ea1i bi\u1ebfn m\u1ea5t, m\u1ed9t s\u1ed1 trong s\u1ed1 ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a lead generation (thu th\u1eadp th\u00f4ng tin […]<\/p>\n","protected":false},"author":1,"featured_media":22364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[197],"class_list":["post-22247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-mang-xa-hoi"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22247"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22364"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}