{"id":22242,"date":"2020-10-20T00:36:04","date_gmt":"2020-10-19T17:36:04","guid":{"rendered":"https:\/\/gudjob.net\/?p=22242"},"modified":"2026-08-18T23:08:20","modified_gmt":"2026-08-18T16:08:20","slug":"ket-hop-paid-va-organic-trong-chien-luoc-social-media","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/ket-hop-paid-va-organic-trong-chien-luoc-social-media\/","title":{"rendered":"\u5728\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u4e2d\u7ed3\u5408\u4ed8\u8d39\u548c\u6709\u673a"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p>\u5982\u679c\u60a8\u662f\u4ed8\u8d39\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u7684\u65b0\u624b\uff0c\u90a3\u4e48 2020 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\u5e16\u5b50\u7684\u5e73\u5747\u81ea\u7136\u8986\u76d6\u7387\u7ea6\u4e3a\u5173\u6ce8\u8005\u7684 5.5%\u3002\u5bf9\u4e8e\u62e5\u6709\u5927\u91cf\u7c89\u4e1d\u7684\u5927\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6570\u5b57\u751a\u81f3\u5f88\u5c0f\u3002<\/p>\n<p>\u968f\u7740\u4e16\u754c\u4e0a\u6700\u5927\u7684\u5e73\u53f0\u8fbe\u5230\u9971\u548c\u3001\u6ce8\u610f\u529b\u6301\u7eed\u65f6\u95f4\u7f29\u77ed\u3001\u5e73\u53f0\u4f18\u5148\u8003\u8651\u66f4\u201c\u6709\u610f\u4e49\u201d\u6216\u201c\u8d1f\u8d23\u4efb\u201d\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u6709\u673a\u8986\u76d6\u8303\u56f4\u7684\u51cf\u5c11\u5df2\u7ecf\u6210\u4e3a\u591a\u5e74\u6765\u7684\u73b0\u5b9e\u3002\u6362\u53e5\u8bdd\u8bf4\uff1a\u8ba9\u4f60\u7684\u5173\u6ce8\u8005\u770b\u5230\u4f60\u7684\u5185\u5bb9\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u96be\uff0c\u66f4\u4e0d\u7528\u8bf4\u8ba9\u8fd8\u4e0d\u8ba4\u8bc6\u4f60\u7684\u65b0\u4eba\u770b\u5230\u4f60\u7684\u5185\u5bb9\u4e86\u3002<\/p>\n<h2 id=\"aanjq\">\u4ed8\u8d39\u793e\u4ea4\u5a92\u4f53<\/h2>\n<p>\u4ed8\u8d39\u793e\u4ea4\u5a92\u4f53\u662f\u5e7f\u544a\u7684\u53e6\u4e00\u79cd\u8bf4\u6cd5\u3002\u8fd9\u610f\u5473\u7740\u54c1\u724c\u5411 Facebook\u3001LinkedIn\u3001Twitter\u3001YouTube \u7b49\u4ed8\u8d39\uff0c\u901a\u8fc7\u201c\u63d0\u5347\u201d\u5176\u6709\u673a\u5185\u5bb9\u6216\u8bbe\u8ba1\u5176\u4ed6\u72ec\u7279\u7684\u5e7f\u544a\uff0c\u4e0e\u53ef\u80fd\u5bf9\u8be5\u54c1\u724c\u611f\u5174\u8da3\u7684\u7279\u5b9a\u65b0\u53d7\u4f17\u5206\u4eab\u5176\u5185\u5bb9\u3002<\/p>\n<p>\u636e eMarketer \u79f0\uff0c\u968f\u7740\u7528\u6237\u8d8a\u6765\u8d8a\u4e60\u60ef\u76f4\u63a5\u4ece\u63d0\u8981\u6d4f\u89c8\u4f53\u9a8c\u4e2d\u8fdb\u884c\u8d2d\u4e70\uff0c\u4ed8\u8d39\u793e\u4ea4\u5a92\u4f53\u6b63\u5728\u5174\u8d77\u3002<\/p>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/04_72b34591b92d75119106c4678aa0dc10_800.png\"><\/picture><\/figure>\n<p>\u4f46 B2C 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id=\"33lsn\">\u6bcf\u79cd\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\uff0c\u65e0\u8bba\u662f\u6709\u673a\u7684\u8fd8\u662f\u4ed8\u8d39\u7684\uff0c\u90fd\u6709\u5176\u81ea\u8eab\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u3002 <\/h2>\n<p>\u6709\u673a\u7b56\u7565\u6709\u52a9\u4e8e\u54c1\u724c\u57f9\u517b\u548c\u7ef4\u6301\u4e0e\u5ba2\u6237\u548c\u9875\u9762\u5173\u6ce8\u8005\u7684\u5173\u7cfb\u3002\u56e0\u4e3a\u8fd9\u79cd\u7b56\u7565\u7684\u597d\u5904\u57fa\u672c\u4e0a\u662f\uff1a<\/p>\n<ul>\n<li>\u5728\u4eba\u4eec\u6d88\u78e8\u65f6\u95f4\u7684\u5730\u65b9\u5efa\u7acb\u5e76\u6269\u5927\u60a8\u7684\u54c1\u724c\u5f71\u54cd\u529b<\/li>\n<li>\u652f\u6301\u5e76\u7559\u4f4f\u73b0\u6709\u5ba2\u6237<\/li>\n<li>\u8ba9\u65b0\u5ba2\u6237\u5728\u767b\u9646\u9875\u9762\u65f6\u4e86\u89e3\u8be5\u54c1\u724c\u5728\u505a\u4ec0\u4e48<\/li>\n<\/ul>\n<figure class=\"image regular\"><picture style=\"\"><source srcset=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"\" alt=\"|\" src=\"https:\/\/images.storychief.com\/account_2973\/03-2_381b799f3501120d8085f4cc99f27c49_800.png\"><\/picture><\/figure>\n<p>\u7136\u800c\uff0c\u6709\u673a\u6218\u7565\u901a\u5e38\u5728\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u65b9\u9762\u8fdb\u5c55\u975e\u5e38\u7f13\u6162\uff0c\u5c3d\u7ba1\u6280\u672f\u4e0a\u662f\u514d\u8d39\u7684\uff0c\u4f46\u9700\u8981\u5927\u91cf\u65f6\u95f4\u548c\u5b9e\u9a8c\u624d\u80fd\u5b9e\u73b0\u786e\u5207\u7684\u76ee\u6807\u3002<\/p>\n<p>\u540c\u65f6\uff0c\u4ed8\u8d39\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\u662f\u60a8\u66f4\u5feb\u5730\u4e0e\u65b0\u5ba2\u6237\u6216\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u7684\u65b9\u5f0f\uff0c\u56e0\u4e3a\uff1a<\/p>\n<ul>\n<li>\u8986\u76d6\u66f4\u591a\u4eba\u7fa4<\/li>\n<li>\u66f4\u51c6\u786e\u5730\u7784\u51c6\u6b63\u786e\u7684\u76ee\u6807\u53d7\u4f17<\/li>\n<li>\u66f4\u5feb\u5730\u5b9e\u73b0\u60a8\u7684\u4e1a\u52a1\u76ee\u6807<\/li>\n<\/ul>\n<p>\u867d\u7136\u6709\u673a\u6d3b\u52a8\u5bf9\u4e8e\u5efa\u7acb\u5173\u7cfb\u662f\u5fc5\u8981\u7684\uff0c\u4f46\u968f\u7740\u6392\u540d\u7b97\u6cd5\u53d8\u5f97\u66f4\u52a0\u590d\u6742\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u5fc5\u987b\u4ed8\u8d39\u624d\u80fd\u53c2\u4e0e\u79f0\u4e3a\u793e\u4ea4\u5a92\u4f53\u7684\u6e38\u620f\u2014\u2014\u8fd9\u662f\u5f53\u4eca\u793e\u4ea4\u7f51\u7edc\u4e0a\u7684\u751f\u6d3b\u4e8b\u5b9e\u3002<\/p>\n<h2 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