{"id":22223,"date":"2023-08-17T16:43:44","date_gmt":"2023-08-17T09:43:44","guid":{"rendered":"https:\/\/gudjob.net\/?p=22223"},"modified":"2026-08-19T13:55:53","modified_gmt":"2026-08-19T06:55:53","slug":"shopee-duoc-tang-luc-de-dau-voi-tiktok-shop","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/shopee-duoc-tang-luc-de-dau-voi-tiktok-shop\/","title":{"rendered":"Shopee \u83b7\u5f97\u4e0e TikTok Shop \u7ade\u4e89\u7684\u52a8\u529b"},"content":{"rendered":"

Sea\u52a0\u5927\u6295\u8d44\u201c\u58ee\u5927\u201dShopee<\/h2>\n

\u65b0\u52a0\u5761Sea Technology Group\u5c06\u52a0\u5927\u5bf9Shopee\u5728\u6240\u6709\u5e02\u573a\u7684\u6295\u8d44\uff0c\u4ee5\u5e94\u5bf9\u6765\u81eaTikTok\u7b49\u65b0\u7ade\u4e89\u5bf9\u624b\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u3002<\/p>\n

2021\u5e74\uff0cTikTok\u5728\u5370\u5ea6\u5c3c\u897f\u4e9a\u63a8\u51fa\u4e86\u5728\u7ebf\u8d2d\u7269\u670d\u52a1TikTok Shop\u3002\u6b64\u540e\uff0cTikTok Shop \u5df2\u6269\u5c55\u5230\u8be5\u5730\u533a\u7684\u8bb8\u591a\u5176\u4ed6\u5e02\u573a\uff0c\u5176\u4e2d Sea \u7684 Shopee\u3001\u963f\u91cc\u5df4\u5df4\u7684 Lazada \u548c Tokopedia \u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u3002<\/p>\n

\"|\"
TikTok Shop\u8d85\u8d8aLazada\u6210\u4e3a\u8d8a\u5357\u7b2c\u4e8c\u5927\u7535\u5546\u5e73\u53f0\uff08\u6765\u6e90\uff1aMetric\uff09<\/figcaption><\/figure>\n

\u57288\u670815\u65e5\u7684\u4e1a\u7ee9\u4f1a\u8bae\u4e0a\uff0cSea\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98Forrest Li\u8868\u793a\uff0c\u7535\u5b50\u5546\u52a1\u6b63\u5728\u7ecf\u5386\u4e00\u4e2a\u901a\u8fc7\u76f4\u64ad\u3001\u77ed\u89c6\u9891\u548c\u4e0e\u5f71\u54cd\u8005\u7684\u8054\u76df\u8425\u9500\u7b49\u65b9\u5f0f\u5b9e\u73b0\u591a\u6837\u5316\u7528\u6237\u4e92\u52a8\u7684\u589e\u957f\u65f6\u671f\u3002<\/p>\n

Shopee\u7684\u76f4\u64ad\u4f18\u52bf<\/h2>\n

\u674e\u5148\u751f\u8868\u793a\uff0c\u8fd9\u63d0\u4f9b\u4e86\u65b0\u7684\u53d1\u5c55\u548c\u6210\u957f\u673a\u4f1a\u3002\u8003\u8651\u5230\u8fd9\u4e00\u79ef\u6781\u8d8b\u52bf\u548c\u8fdb\u5c55\uff0cSea\u5df2\u7ecf\u5e76\u5c06\u5728\u6240\u6709\u5e02\u573a\u589e\u52a0\u5bf9\u7535\u5b50\u5546\u52a1\u90e8\u95e8\u7684\u6295\u8d44\uff0c\u4f46\u4ed6\u6ca1\u6709\u900f\u9732\u5177\u4f53\u6570\u5b57\u3002<\/p>\n

Shopee \u5728 2019 \u5e74\u7684\u76f4\u64ad\u529f\u80fd\u4e0a\u9886\u5148\u4e8e TikTok\u3002\u8be5\u516c\u53f8\u6700\u8fd1\u66f4\u65b0\u4e86\u8be5\u529f\u80fd\uff0c\u91cd\u70b9\u5173\u6ce8\u65f6\u5c1a\u3001\u5065\u5eb7\u548c\u7f8e\u5bb9\u7b49\u5546\u54c1\u7c7b\u522b\u3002\u8fd9\u4e5f\u662fTikTok\u7684\u5f3a\u9879\u3002\u674e\u5148\u751f\u8868\u793a\uff0c\u4e0a\u4e2a\u6708\u5370\u5c3c\u7684\u76f4\u64ad\u6d3b\u52a8\uff0c\u6210\u4ea4\u91cf\u6bd4\u65e5\u5747\u589e\u957f\u4e8612\u500d\uff0c\u4e70\u5bb6\u6570\u91cf\u4e5f\u589e\u957f\u4e8610\u500d\u3002<\/p>\n

\u4e1a\u52a1\u603b\u76d1\u738b\u5f66\u519b\u8868\u793a\uff0c\u516c\u53f8\u901a\u8fc7\u6574\u5408\u7269\u6d41\u548c\u652f\u4ed8\u670d\u52a1\uff0c\u5728\u8ba2\u5355\u8f6c\u5316\u65b9\u9762\u5177\u6709\u4f18\u52bf\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u674e\u5148\u751f\u8b66\u544a\u79f0\uff0c\u6295\u8d44\u4f1a\u5f71\u54cd\u4e1a\u7ee9\uff0c\u5e76\u53ef\u80fd\u5728\u4e00\u5b9a\u65f6\u671f\u5185\u5bfc\u81f4Shopee\u4e43\u81f3\u6574\u4e2a\u96c6\u56e2\u8499\u53d7\u635f\u5931\u3002<\/p>\n

\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u4e1a\u52a1\u6210\u679c<\/h2>\n

Sea\u7684\u56f0\u96be\u65f6\u671f\u51fa\u73b0\u4e86\u7ade\u4e89\u7684\u767d\u70ed\u5316\uff0c\u6295\u8d44\u8005\u5728\u7ecf\u5386\u4e86\u591a\u5e74\u7684\u4e25\u91cd\u4e8f\u635f\u540e\u8981\u6c42\u660e\u786e\u7684\u76c8\u5229\u65b9\u5411\u3002\u5373\u4f7f Shopee \u4f30\u8ba1\u5360\u636e\u4e1c\u5357\u4e9a\u7535\u5b50\u5546\u52a1\u5e02\u573a\u8fd1\u4e00\u534a\u7684\u4efd\u989d\uff0c\u8be5\u516c\u53f8\u5728 Covid-19 \u7206\u53d1\u540e\u4e5f\u5f55\u5f97\u589e\u957f\u653e\u7f13\u3002<\/p>\n

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2023\u5e74\u4e0a\u534a\u5e74\u7535\u5546\u5e73\u53f0\u6536\u5165\u53ca\u9500\u552e\u5546\u54c1\u6570\u91cf\uff08\u6765\u6e90\uff1aMetric\uff09<\/figcaption><\/figure>\n

\u4eca\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0cSea\u7684\u51c0\u5229\u6da6\u8fbe\u52303.3\u4ebf\u7f8e\u5143\uff0c\u626d\u8f6c\u4e86\u53bb\u5e74\u540c\u671f9.31\u4ebf\u7f8e\u5143\u7684\u4e8f\u635f\u3002\u8fd9\u662f\u8be5\u96c6\u56e2\u8fde\u7eed\u7b2c\u4e09\u4e2a\u5b63\u5ea6\u76c8\u5229\u3002\u7136\u800c\uff0c\u6536\u5165\u4ec5\u589e\u957f\u4e86 5.2%\uff0c\u8fbe\u5230 30 \u4ebf\u7f8e\u5143\uff0c\u660e\u663e\u6162\u4e8e Covid-19 \u671f\u95f4\u8d85\u8fc7 100% \u7684\u589e\u957f\u3002\u5404\u90e8\u95e8\u8425\u9500\u548c\u9500\u552e\u6210\u672c\u524a\u51cf\u81f34.93\u4ebf\u7f8e\u5143\uff0c\u6bd42022\u5e74\u540c\u671f\u4e0b\u964d49.3%\u3002<\/p>\n

Shopee\u8c03\u6574\u540e\u7684EBITDA\uff08\u7a0e\u524d\u3001\u6298\u65e7\u548c\u5229\u606f\u524d\u5229\u6da6\uff09\u8fbe\u52301.5\u4ebf\u7f8e\u5143\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u7684\u4e8f\u635f6.48\u4ebf\u7f8e\u5143\u3002\u6536\u5165\u589e\u957f 32.3% \u81f3 23.2 \u4ebf\u7f8e\u5143\uff0c\u521b\u5386\u53f2\u65b0\u4f4e\u3002<\/p>\n

\uff08\u636e\u65e5\u7ecf\u65b0\u95fb\uff09<\/em><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sea t\u0103ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ‘t\u0103ng l\u1ef1c’ cho Shopee T\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 Sea c\u1ee7a Singapore s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o Shopee t\u1ea1i m\u1ecdi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi nh\u01b0 TikTok. N\u0103m 2021, TikTok ra m\u1eaft d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":22340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[209,214,215],"class_list":["post-22223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-shopee","tag-thuong-mai-dien-tu","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22223"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22223\/revisions"}],"predecessor-version":[{"id":23172,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22223\/revisions\/23172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22340"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}