{"id":22221,"date":"2023-09-20T09:15:23","date_gmt":"2023-09-20T02:15:23","guid":{"rendered":"https:\/\/gudjob.net\/?p=22221"},"modified":"2026-08-18T23:09:52","modified_gmt":"2026-08-18T16:09:52","slug":"lam-the-nao-de-loai-bo-dinh-kien-tuoi-tac-trong-nganh-quang-cao","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/lam-the-nao-de-loai-bo-dinh-kien-tuoi-tac-trong-nganh-quang-cao\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 lo\u1ea1i b\u1ecf \u0111\u1ecbnh ki\u1ebfn tu\u1ed5i t\u00e1c trong ng\u00e0nh qu\u1ea3ng c\u00e1o?"},"content":{"rendered":"

Ch\u1ec9 c\u00f3 4% nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c \u0111\u1ed9 tu\u1ed5i tr\u00ean 60 xu\u1ea5t hi\u1ec7n trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, d\u00f9 \u0111\u00e2y l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc chi\u1ebfm \u0111\u1ebfn 25% s\u1ee9c chi ti\u00eau tr\u00ean to\u00e0n c\u1ea7u.<\/em><\/p>\n

Theo d\u1eef li\u1ec7u ph\u00e2n t\u00edch h\u01a1n 126.000 qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n c\u1ea7u c\u1ee7a CreativeX, ch\u1ec9 c\u00f3 4% trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n trong c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ed9 tu\u1ed5i tr\u00ean 60. Kh\u00f4ng ch\u1ec9 th\u1ebf, g\u1ea7n hai ph\u1ea7n ba trong s\u1ed1 4% \u0111\u00f3 xu\u1ea5t hi\u1ec7n trong b\u1ed1i c\u1ea3nh li\u00ean quan \u0111\u1ebfn gia \u0111\u00ecnh v\u00e0 \u00edt h\u01a1n 1% xu\u1ea5t hi\u1ec7n trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ho\u1eb7c m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc tr\u00ean 60 tu\u1ed5i \u0111ang chi\u1ebfm kho\u1ea3ng 25% s\u1ee9c chi ti\u00eau tr\u00ean to\u00e0n c\u1ea7u. Tuy nhi\u00ean, theo ph\u00e2n t\u00edch t\u1eeb CreativeX, ch\u1ec9 c\u00f3 3% ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n

V\u00e0o n\u0103m 2019, The Drum \u0111\u00e3 t\u1eebng th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1<\/a> \u0111\u1ec3 n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00ec sao ch\u1ee7 ngh\u0129a ph\u00e2n bi\u1ec7t tu\u1ed5i t\u00e1c v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i trong ng\u00e0nh qu\u1ea3ng c\u00e1o. B\u1ed1n n\u0103m tr\u00f4i qua v\u00e0 d\u1eef li\u1ec7u v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1eabn kh\u00f4ng c\u00f3 g\u00ec thay \u0111\u1ed5i. Do v\u1eady, \u1edf b\u00e0i vi\u1ebft n\u00e0y, The Drum quy\u1ebft \u0111\u1ecbnh nh\u1edd c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 agencies gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n bi\u1ec7t tu\u1ed5i t\u00e1c trong qu\u1ea3ng c\u00e1o. B\u00ean c\u1ea1nh \u0111\u00f3, The Drum c\u0169ng h\u1ecfi v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 c\u00e1ch tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng thu\u1ed9c \u0111\u1ed9 tu\u1ed5i tr\u00ean 60.<\/p>\n

B\u00e0 Emma Twyning \u2013 Director of Communications and Policy t\u1ea1i t\u1ed5 ch\u1ee9c Center for Aging Better cho bi\u1ebft, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay \u0111ang c\u00f3 h\u01b0\u1edbng \u0111i kh\u00e1 \u0111\u00fang \u0111\u1eafn v\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e2n bi\u1ec7t tu\u1ed5i t\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Marks & Spencer. B\u00e0 Twyning n\u00f3i th\u00eam, \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00f4n vinh s\u1ef1 \u0111a d\u1ea1ng khi c\u00e1c ng\u01b0\u1eddi m\u1eabu trong qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd thu\u1ed9c nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i, s\u1eafc t\u1ed9c v\u00e0 v\u00f3c d\u00e1ng c\u01a1 th\u1ec3 kh\u00e1c nhau. Nh\u1edd v\u1eady, qu\u1ea3ng c\u00e1o c\u1ee7a Marks & Spencer th\u1ec3 hi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c th\u1ebf h\u1ec7, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf c\u1ee7ng c\u1ed1 nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u1ec1 ngo\u1ea1i h\u00ecnh, c\u0169ng nh\u01b0 c\u00e1ch c\u01b0 x\u1eed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1eabu l\u1edbn tu\u1ed5i.<\/p>\n

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Marks & Spencer l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c th\u1ebf h\u1ec7, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf c\u1ee7ng c\u1ed1 nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u1ec1 tu\u1ed5i t\u00e1c th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o.\u200c \u200c<\/span>Ngu\u1ed3n: Marks & Spencer<\/em><\/figcaption><\/figure>\n

B\u00e0 Twyning b\u1ed5 sung, \u0111i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c v\u1edbi ph\u1ea7n l\u1edbn qu\u1ea3ng c\u00e1o c\u00f3 m\u1eb7t ng\u01b0\u1eddi l\u1edbn tu\u1ed5i. C\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00f3 th\u01b0\u1eddng mi\u00eau t\u1ea3 ng\u01b0\u1eddi l\u1edbn tu\u1ed5i l\u00e0 th\u1ee5 \u0111\u1ed9ng v\u00e0 kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1c. Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i l\u1ea1i \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 l\u00e0 <\/em>c\u00f3 cu\u1ed9c s\u1ed1ng s\u00f4i n\u1ed5i v\u00e0 th\u00fa v\u1ecb h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u Marks & Spencer, b\u00e0 Twyning c\u0169ng nh\u1eafc \u0111\u1ebfn m\u1ed9t c\u00e1i t\u00ean kh\u00e1c l\u00e0 Dove. Theo b\u00e0, Dove l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t ra cam k\u1ebft l\u00e2u d\u00e0i v\u1ec1 vi\u1ec7c h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn tu\u1ed5i, \u0111\u1ed3ng th\u1eddi truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p l\u00e3o h\u00f3a m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. Kh\u00f4ng ch\u1ec9 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p kh\u00f4ng n\u00ean ph\u1edbt l\u1edd ho\u1eb7c ph\u1ee7 nh\u1eadn nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf c\u1ee7a s\u1ef1 l\u00e3o h\u00f3a nh\u01b0 nh\u1eefng \u0111\u1ed1m \u0111\u1ed3i m\u1ed3i v\u00e0 t\u00f3c b\u1ea1c, m\u00e0 n\u00ean t\u00f4n vinh nh\u1eefng \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

C\u00e1i t\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp ti\u1ebfp theo l\u00e0 JD Williams, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang tr\u1ef1c tuy\u1ebfn \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi agency House 337 \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o xu\u00e2n \u2013 h\u00e8 v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111i ng\u01b0\u1ee3c l\u1ea1i nh\u1eefng khu\u00f4n m\u1eabu \u0111\u1ed9c h\u1ea1i. B\u00e0 Twyning chia s\u1ebb, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a JD Williams to\u00e1t l\u00ean h\u00ecnh \u1ea3nh t\u1ef1 tin, \u0111\u00e1ng tin c\u1eady v\u00e0 tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef l\u1edbn tu\u1ed5i. Kh\u00f4ng ch\u1ec9 th\u1ebf, qu\u1ea3ng c\u00e1o n\u00e0y c\u00f2n \u1ea9n ch\u1ee9a khi\u1ebfu h\u00e0i h\u01b0\u1edbc v\u00e0 t\u00ednh g\u1ee3i d\u1ee5c, nh\u1eefng y\u1ebfu t\u1ed1 hi\u1ebfm khi xu\u1ea5t hi\u1ec7n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i.<\/p>\n

Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a JD Williams v\u1edbi s\u1ef1 tham gia c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1eabu l\u1edbn tu\u1ed5i bao g\u1ed3m c\u00e1c c\u00e2u qu\u1ea3ng c\u00e1o th\u00fa v\u1ecb v\u00e0 h\u00e0i h\u01b0\u1edbc, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cKh\u00f4ng, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 con g\u00e1i t\u00f4i, v\u00e0 \u0111\u00fang v\u1eady, t\u00f4i v\u1eabn c\u00f2n tr\u00f4ng r\u1ea5t quy\u1ebfn r\u0169\u201d, \u201cT\u00f4i \u0111ang c\u1ea3m th\u1ea5y m\u00ecnh gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n g\u00e1i h\u01a1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00e0\u201d<\/em> ho\u1eb7c \u201cH\u00e3y th\u1eeba nh\u1eadn \u0111i, nh\u1eefng th\u1ee9 n\u00e0y v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9 tu\u1ed5i c\u1ee7a b\u1ea1n\u201d.<\/em><\/p>\n

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Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a JD Williams to\u00e1t l\u00ean h\u00ecnh \u1ea3nh t\u1ef1 tin, \u0111\u00e1ng tin c\u1eady v\u00e0 tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef l\u1edbn tu\u1ed5i.\u200c \u200c<\/span>Ngu\u1ed3n: JD Williams<\/em><\/figcaption><\/figure>\n

B\u00e0 Zara Ineson \u2013 Executive Creative Director t\u1ea1i House 337, c\u0169ng l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng sau chi\u1ebfn d\u1ecbch n\u00e0y cho bi\u1ebft, trong khi JD Williams lu\u00f4n \u00fd th\u1ee9c v\u1ec1 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean 60 tu\u1ed5i, song d\u01b0\u1eddng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u v\u1eabn ch\u01b0a th\u1eadt s\u1ef1 c\u00f3 c\u00e1ch giao ti\u1ebfp \u0111\u00fang \u0111\u1eafn v\u1edbi nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. V\u1eady n\u00ean, chi\u1ebfn d\u1ecbch tr\u00ean \u0111\u01b0\u1ee3c agency n\u00e0y \u0111\u1ec1 xu\u1ea5t th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a JD Williams.<\/p>\n

B\u00e0 Ineson b\u1ed5 sung, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1ed1n d\u0129 hi\u1ec3u r\u00f5 h\u1ecd \u0111ang mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o, c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 nh\u1eefng agency th\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1ecf qua nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc l\u1edbn tu\u1ed5i. Do \u0111\u00f3, vi\u1ec7c h\u1ee3p t\u00e1c di\u1ec5n ra r\u1ea5t thu\u1eadn l\u1ee3i v\u00ec c\u1ea3 hai b\u00ean \u0111\u1ec1u hi\u1ec3u r\u00f5 hai v\u1ea5n \u0111\u1ec1 tr\u00ean. Ngo\u00e0i ra, b\u00e0 cho bi\u1ebft ph\u1ea3i m\u1ea5t g\u1ea7n m\u1ed9t n\u0103m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi \u0111i theo h\u01b0\u1edbng \u0111i m\u1edbi \u0111\u00f3.<\/p>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng JD Williams c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n ph\u00f9 h\u1ee3p nh\u1ea5t cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn tu\u1ed5i, House 337 \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 social listening v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u l\u1eadp n\u00ean m\u1ed9t nh\u00f3m ph\u1ee5 n\u1eef thu\u1ed9c m\u1ecdi \u0111\u1ed9 tu\u1ed5i, sinh s\u1ed1ng \u1edf c\u00e1c khu v\u1ef1c kh\u00e1c nhau t\u1ea1i Anh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, theo b\u00e0 Ineson, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ho\u1eb7c tham gia chi\u1ebfn d\u1ecbch ph\u1ea3i c\u00f3 kinh nghi\u1ec7m s\u1ed1ng v\u00e0 tr\u1ea3i nghi\u1ec7m li\u00ean quan. B\u00e0 n\u00f3i th\u00eam, kh\u00f4ng kh\u00f3 \u0111\u1ec3 m\u1eddi m\u1ed9t nh\u00f3m \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o, tr\u1ebb trung \u0111\u00e3 t\u1eebng th\u1eafng gi\u1ea3i Cannes th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, khi m\u1ed9t chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1eadt, c\u00e1ch khai th\u00e1c c\u00e2u chuy\u1ec7n v\u00e0 nh\u1eefng s\u1eafc th\u00e1i c\u00f3 th\u1ec3 sai l\u1ec7ch, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean s\u00e1o r\u1ed7ng v\u00e0 thi\u1ebfu chi\u1ec1u s\u00e2u.<\/p>\n

Do v\u1eady, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n s\u1ef1 t\u1ea1i House 337 tham gia th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, 95% l\u00e0 n\u1eef gi\u1edbi v\u00e0 h\u01a1n 85% c\u00f3 \u0111\u1ed9 tu\u1ed5i l\u1edbn h\u01a1n 35. B\u00e0 Ineson chia s\u1ebb, h\u1ecd lu\u00f4n t\u1eadp h\u1ee3p \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng ho\u1eb7c l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u d\u1ef1a tr\u00ean kinh nghi\u1ec7m, thay v\u00ec nghi\u00ean c\u1ee9u \u0111\u01a1n thu\u1ea7n. B\u1edfi v\u00ec vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 s\u1edf h\u1eefu kinh nghi\u1ec7m l\u00e0m vi\u1ec7c \u0111a d\u1ea1ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 chi\u1ebfn d\u1ecbch di\u1ec5n ra th\u00e0nh c\u00f4ng.<\/p>\n

Trinny London \u2013 m\u1ed9t c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 trang \u0111i\u1ec3m \u0111\u00e3 x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u00e0nh c\u00f4ng nh\u1edd v\u00e0o c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 s\u1ef1 l\u00e3o h\u00f3a. Khi b\u00e0 Trinny Woodall \u2013 Founder c\u1ee7a Trinny London \u2013 b\u01b0\u1edbc v\u00e0o \u0111\u1ed9 tu\u1ed5i 50, c\u00f4ng ty n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00f4n vinh vi\u1ec7c l\u00e3o h\u00f3a, thay v\u00ec khi\u1ebfn ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y x\u1ea5u h\u1ed5 v\u00ec n\u1ebfp nh\u0103n v\u00e0 \u0111\u1ed1m \u0111\u1ed3i m\u1ed3i.<\/p>\n

\"|\"
B\u00e0 Trinny Woodall, Founder c\u1ee7a Trinny London, c\u00f3 mong mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00f4n vinh vi\u1ec7c l\u00e3o h\u00f3a, thay v\u00ec khi\u1ebfn ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y x\u1ea5u h\u1ed5 v\u00ec n\u1ebfp nh\u0103n v\u00e0 \u0111\u1ed1m \u0111\u1ed3i m\u1ed3i.\u200c \u200c<\/span>Ngu\u1ed3n: Vogue Business<\/em><\/figcaption><\/figure>\n

Theo chia s\u1ebb v\u1edbi The Drum c\u1ee7a b\u00e0 Shira Feuer \u2013 Chief Marketing Officer t\u1ea1i Trinny London, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 l\u00e3o h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng tr\u00ean website, c\u0169ng nh\u01b0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c ng\u01b0\u1eddi m\u1eabu thu\u1ed9c \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 83, c\u00f9ng v\u1edbi nhi\u1ec1u lo\u1ea1i da, m\u00e0u da v\u00e0 m\u00e0u t\u00f3c. Nh\u01b0 v\u1eady, khi kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website ho\u1eb7c Instagram c\u1ee7a Trinny London, h\u1ecd c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o tr\u00ean nh\u1eefng ng\u01b0\u1eddi m\u1eabu c\u00f3 ngo\u1ea1i h\u00ecnh t\u01b0\u01a1ng t\u1ef1. Khi \u0111\u00f3, h\u1ecd s\u1ebd t\u1ef1 tin h\u01a1n trong vi\u1ec7c mua h\u00e0ng b\u1edfi v\u00ec h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i c\u1ea3m gi\u00e1c nh\u01b0 th\u1ebf n\u00e0o, c\u0169ng nh\u01b0 h\u1ecd s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

B\u1edfi v\u00ec Trinny London \u0111\u1ea1i di\u1ec7n cho s\u1ef1 t\u00edch c\u1ef1c v\u1ec1 v\u1ea5n \u0111\u1ec1 l\u00e3o h\u00f3a, b\u00e0 Feuer cho bi\u1ebft c\u00e1c agency h\u1ee3p t\u00e1c ph\u1ea3i hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb xuy\u00ean su\u1ed1t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n v\u00e0 mu\u1ed1n truy\u1ec1n t\u1ea3i. B\u00e0 Feuer n\u00f3i th\u00eam, k\u1ec3 t\u1eeb khi th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 tu\u1ed5i t\u00e1c \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, nhi\u1ec1u agency cho r\u1eb1ng \u0111\u00e2y l\u00e0 \u201cm\u1ed9t l\u1ee3i \u00edch gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau\u201d m\u00e0 hai b\u00ean \u0111\u00e3 c\u00f9ng nhau \u0111\u1eb7t ra.<\/p>\n

\u0110\u1ed1i v\u1edbi b\u00e0 Feuer, \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u00ednh minh b\u1ea1ch. C\u1ee5 th\u1ec3 h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u Trinny London \u0111\u00e3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u00e0nh th\u1eadt r\u1eb1ng d\u00f9 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 t\u1ed1t \u0111\u1ebfn th\u1ebf n\u00e0o c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebfn m\u1ed9t ng\u01b0\u1eddi l\u1edbn tu\u1ed5i tr\u1edf n\u00ean tr\u1ebb trung nh\u01b0 m\u1edbi c\u00f4 g\u00e1i 21 tu\u1ed5i, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n \u1ed5n.<\/p>\n

K\u1ebft<\/h2>\n

Trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 JD Williams, M&S, Trinny London v\u00e0 Dove l\u00e0 nh\u1eefng c\u00e1i t\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u1ec1 s\u1ef1 l\u00e3o h\u00f3a, h\u1ecd v\u1eabn l\u00e0 s\u1ed1 \u00edt trong ng\u00e0nh \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Nh\u00ecn chung, \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i v\u00e0 c\u00f2n nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, nh\u1eb1m h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng sau b\u1ed1n n\u0103m n\u1eefa, nh\u1eefng s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u1edf \u0111\u1ea7u b\u00e0i v\u1eabn kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i n\u00e0o.<\/p>\n<\/p>\n

Theo Thanh An \/ Brands Vietnam<\/em>
* Ngu\u1ed3n: <\/em>The Drum<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 c\u00f3 4% nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c \u0111\u1ed9 tu\u1ed5i tr\u00ean 60 xu\u1ea5t hi\u1ec7n trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, d\u00f9 \u0111\u00e2y l\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc chi\u1ebfm \u0111\u1ebfn 25% s\u1ee9c chi ti\u00eau tr\u00ean to\u00e0n c\u1ea7u. Theo d\u1eef li\u1ec7u ph\u00e2n t\u00edch h\u01a1n 126.000 qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n c\u1ea7u c\u1ee7a CreativeX, ch\u1ec9 c\u00f3 4% trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":22338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[173],"tags":[217],"class_list":["post-22221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mang-xa-hoi","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22221"}],"version-history":[{"count":0,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22338"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}