{"id":22214,"date":"2023-12-27T15:11:27","date_gmt":"2023-12-27T08:11:27","guid":{"rendered":"https:\/\/gudjob.net\/?p=22214"},"modified":"2026-08-19T13:51:43","modified_gmt":"2026-08-19T06:51:43","slug":"nguoi-viet-chi-32-000-ty-dong-mua-hang-tren-shopee-lazada-tiktok-tiki","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/nguoi-viet-chi-32-000-ty-dong-mua-hang-tren-shopee-lazada-tiktok-tiki\/","title":{"rendered":"Ng\u01b0\u1eddi Vi\u1ec7t chi 32.000 t\u1ef7 \u0111\u1ed3ng mua h\u00e0ng tr\u00ean Shopee, Lazada, Tiktok, Tiki"},"content":{"rendered":"<h2>Ng\u01b0\u1eddi Vi\u1ec7t chi 32.000 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm online<\/h2>\n<h2>Ng\u01b0\u1eddi Vi\u1ec7t chi 32.000 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm online<\/h2>\n<p>T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch tr\u00ean Shopee, Lazada, TikTok Shop v\u00e0 Tiki th\u00e1ng 11 l\u00e0 h\u01a1n 31.915 t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 hai ph\u1ea7n ba \u0111\u01b0\u1ee3c &#8220;ch\u1ed1t&#8221; t\u1ea1i Shopee.<\/p>\n<p>D\u1eef li\u1ec7u do n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed EcomHeat thu\u1ed9c YouNet ECI cung c\u1ea5p, th\u00f4ng qua vi\u1ec7c thu th\u1eadp, x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch t\u1eeb 2,6 tri\u1ec7u gian h\u00e0ng tr\u1ef1c tuy\u1ebfn, bao ph\u1ee7 to\u00e0n b\u1ed9 4 s\u00e0n online \u0111a ng\u00e0nh l\u00e0 Shopee, Tiki, Lazada v\u00e0 TikTok Shop.<\/p>\n<h2>B\u1ee9c tranh th\u1ecb ph\u1ea7n c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n<p>Chi ti\u00eau cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t t\u0103ng cao th\u00e1ng qua do nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng k\u00edch c\u1ea7u mua s\u1eafm cu\u1ed1i n\u0103m di\u1ec5n ra, l\u1edbn nh\u1ea5t l\u00e0 \u0111\u1ee3t &#8220;si\u00eau sale&#8221; ng\u00e0y \u0111\u1ed9c th\u00e2n 11\/11. K\u1ebft qu\u1ea3, c\u00f3 kho\u1ea3ng 405.000 nh\u00e0 b\u00e1n \u0111\u00e3 &#8220;n\u1ed5 \u0111\u01a1n&#8221; tr\u00ean 4 s\u00e0n trong th\u00e1ng r\u1ed3i.<\/p>\n<h2>B\u1ee9c tranh th\u1ecb ph\u1ea7n c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n<p>T\u00ednh theo th\u1ecb ph\u1ea7n, Shopee d\u1eabn \u0111\u1ea7u v\u1edbi 72,7%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 22.670 t\u1ef7 \u0111\u1ed3ng. Trong t\u1ea5t c\u1ea3 nh\u00f3m ng\u00e0nh h\u00e0ng, Shopee \u0111\u1ec1u \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 doanh thu, b\u1ecf xa c\u00e1c s\u00e0n kh\u00e1c. Theo c\u00f4ng b\u1ed1 c\u1ee7a Shopee, ch\u1ec9 ri\u00eang h\u00f4m 11\/11, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tham gia mua s\u1eafm t\u0103ng g\u1ea5p 38 l\u1ea7n th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>TikTok Shop v\u00e0 Lazada v\u1edbi th\u1ecb ph\u1ea7n l\u1ea7n l\u01b0\u1ee3t l\u00e0 17,2 % v\u00e0 9%, nh\u01b0ng \u01b0u th\u1ebf trong c\u00e1c nh\u00f3m ng\u00e0nh h\u00e0ng kh\u00e1c nhau. TikTok Shop l\u00e0 n\u01a1i giao d\u1ecbch c\u00e1c ng\u00e0nh h\u00e0ng d\u1ec5 mua, d\u1ec5 d\u00f9ng nh\u01b0 th\u1eddi trang &amp; ph\u1ee5 ki\u1ec7n; l\u00e0m \u0111\u1eb9p; th\u1ef1c ph\u1ea9m &amp; \u0111\u1ed3 u\u1ed1ng.<\/p>\n<h2>Livestream v\u00e0 m\u00f9a k\u00edch c\u1ea7u cu\u1ed1i n\u0103m<\/h2>\n<p>Trong khi, Lazada th\u1ebf m\u1ea1nh \u1edf nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao. Ng\u01b0\u1eddi Vi\u1ec7t th\u01b0\u1eddng l\u00ean \u0111\u00e2y s\u1eafm \u0111\u1ed3 c\u00f4ng ngh\u1ec7, gia d\u1ee5ng, thi\u1ebft b\u1ecb \u00e2m thanh. V\u1edbi 385 t\u1ef7 \u0111\u1ed3ng, c\u00f4ng ngh\u1ec7 l\u00e0 nh\u00f3m ng\u00e0nh h\u00e0ng mang l\u1ea1i nhi\u1ec1u doanh thu nh\u1ea5t cho Lazada trong th\u00e1ng 11.<\/p>\n<p>V\u00ec l\u00fd do \u0111\u00f3, TikTok Shop \u0111\u1ee9ng th\u1ea5p nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb trung b\u00ecnh s\u1ea3n ph\u1ea9m. Trung b\u00ecnh, m\u1ed9t s\u1ea3n ph\u1ea9m b\u00e1n ra tr\u00ean \u0111\u00e2y ch\u1ec9 c\u00f3 gi\u00e1 kho\u1ea3ng 108.000 \u0111\u1ed3ng (Shopee l\u00e0 116.000 \u0111\u1ed3ng v\u00e0 Lazada l\u00e0 162 .000 \u0111\u1ed3ng).<\/p>\n<h2>Livestream v\u00e0 m\u00f9a k\u00edch c\u1ea7u cu\u1ed1i n\u0103m<\/h2>\n<p><strong>\u0110\u1eb1ng sau th\u00e1ng k\u00edch c\u1ea7u kh\u1ea3 quan c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e1ng cao \u0111i\u1ec3m v\u1eeba qua, \u00edt nh\u1ea5t 2 chi\u1ebfn thu\u1eadt ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n t\u1eadn d\u1ee5ng.<\/strong><\/p>\n<p><em>\u0110\u1ea7u ti\u00ean<\/em>, b\u00e1n h\u00e0ng qua livestream ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5. Trong b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 m\u00f9a sale ng\u00e0y \u0111\u1ed9c th\u00e2n, Shopee ghi nh\u1eadn t\u1ed5ng c\u1ed9ng 722 tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c, 603 tri\u1ec7u l\u01b0\u1ee3t xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh livestream tr\u00ean s\u00e0n su\u1ed1t k\u1ef3.<\/p>\n<p>Ri\u00eang ng\u00e0y 11\/11, t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi xem live t\u0103ng g\u1ea5p 11 l\u1ea7n so v\u1edbi ng\u00e0y th\u01b0\u1eddng, trung b\u00ecnh m\u1ed9t nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean s\u00e0n th\u1ef1c hi\u1ec7n livestream \u0111\u1ebfn 7 gi\u1edd, \u0111\u01b0a s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra qua Shopee Live t\u0103ng 44 l\u1ea7n. \u00d4ng Tr\u1ea7n Tu\u1ea5n Anh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Shopee Vi\u1ec7t Nam cho r\u1eb1ng k\u1ebft qu\u1ea3 doanh thu xuy\u00ean su\u1ed1t s\u1ef1 ki\u1ec7n 11.11 ch\u1ee9ng minh vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd cho livestream &#8220;\u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng&#8221;.<\/p>\n<p>B\u1ea3n th\u00e2n &#8220;\u00e1 qu\u00e2n&#8221; TikTokShop c\u0169ng v\u01b0\u01a1n l\u00ean v\u1edbi m\u1ed9t trong c\u00e1c &#8220;\u00e1t ch\u1ee7 b\u00e0i&#8221; l\u00e0 b\u00e1n h\u00e0ng livestream. Theo b\u00e1o c\u00e1o n\u1eeda \u0111\u1ea7u 2023, s\u00e0n n\u00e0y cho hay c\u1ed9ng \u0111\u1ed3ng nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung &#8211; l\u1ef1c l\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft c\u00e1c phi\u00ean livestream, t\u0103ng tr\u01b0\u1edfng l\u1ea7n l\u01b0\u1ee3t l\u00e0 210% v\u00e0 330%.<\/p>\n<h2>Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng<\/h2>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/TikTokShop-livestream.jpg\" class=\"kg-image\" alt=\"|\" width=\"1020\" height=\"680\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/TikTokShop-livestream-1.jpg 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/TikTokShop-livestream-2.jpg 1000w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/TikTokShop-livestream.jpg 1020w\" sizes=\"auto, (min-width: 720px) 720px\"><figcaption><span style=\"white-space: pre-wrap;\">M\u1ed9t phi\u00ean livestream thu\u1ed9c ng\u00e0y h\u1ed9i livestream b\u00e1n h\u00e0ng OCOP \u1edf C\u1ea7n Gi\u1edd, TP HCM v\u00e0o th\u00e1ng 10. \u1ea2nh:&nbsp;<\/span><i><em class=\"italic\" style=\"white-space: pre-wrap;\">TikTokShop<\/em><\/i><\/figcaption><\/figure>\n<p>M\u1ed9t phi\u00ean livestream thu\u1ed9c ng\u00e0y h\u1ed9i livestream b\u00e1n h\u00e0ng OCOP \u1edf C\u1ea7n Gi\u1edd, TP HCM v\u00e0o th\u00e1ng 10. \u1ea2nh:&nbsp;<em>TikTokShop<\/em><\/p>\n<p>H\u00ecnh th\u1ee9c livestream c\u0169ng m\u1edf r\u1ed9ng \u0111\u1ea7u ra hi\u1ec7u qu\u1ea3 cho m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng. V\u00ed d\u1ee5, th\u00e1ng tr\u01b0\u1edbc, YouNet ECI ghi nh\u1eadn th\u1eddi trang &amp; ph\u1ee5 ki\u1ec7n l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t tr\u00ean c\u00e1c s\u00e0n, doanh thu 8.104 t\u1ef7 \u0111\u1ed3ng, g\u1ea7n g\u1ea5p \u0111\u00f4i nh\u00f3m ng\u00e0nh x\u1ebfp th\u1ee9 hai l\u00e0 l\u00e0m \u0111\u1eb9p (4.617 t\u1ef7 \u0111\u1ed3ng).<\/p>\n<h2>Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng<\/h2>\n<p>K\u1ebft qu\u1ea3 n\u00e0y ph\u1ea7n n\u00e0o nh\u1edd th\u1eddi trang &amp; ph\u1ee5 ki\u1ec7n v\u00e0 l\u00e0m \u0111\u1eb9p \u0111ang h\u01b0\u1edfng l\u1ee3i l\u1edbn t\u1eeb h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng qua livestream nh\u1edd s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a TikTok Shop c\u00f9ng nh\u1eefng \u0111\u1ea7u t\u01b0 m\u1ea1nh d\u1ea1n g\u1ea7n \u0111\u00e2y c\u1ee7a Shopee cho Shopee Live, theo YouNet ECI.<\/p>\n<p><em>Th\u1ee9 hai<\/em>, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate Marketing) n\u1edf r\u1ed9. Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00e0 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb, th\u01b0\u1eddng l\u00e0 c\u00e1c KOL (ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng), KOC (ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng) tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m k\u00e8m m\u1ed9t link \u0111\u01b0a \u0111\u1ebfn gian h\u00e0ng b\u00e1n ch\u00fang. N\u1ebfu kh\u00e1ch h\u00e0ng &#8220;ch\u1ed1t \u0111\u01a1n&#8221; th\u00f4ng qua link \u0111\u00f3, ng\u01b0\u1eddi ti\u1ebfp th\u1ecb s\u1ebd nh\u1eadn hoa h\u1ed3ng.<\/p>\n<p>Shopee cho bi\u1ebft ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong s\u1ed1\u0301 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e2ng<br \/>cao doanh s\u1ed1 hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i. V\u00ed d\u1ee5, ch\u1ec9 ri\u00eang trong<br \/>ng\u00e0y 11\/11, s\u1ed1 l\u01b0\u1ee3ng KOL Affiliate ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c t\u0103ng 79 l\u1ea7n. Trong khi, \u0111\u1ed9i ng\u0169 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a TikTok ch\u00ednh l\u00e0 l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec3 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u00f4ng \u0111\u1ea3o, b\u00ean c\u1ea1nh vi\u1ec7c d\u1eabn d\u1eaft livestream.<\/p>\n<p>V\u1ec1 tri\u1ec3n v\u1ecdng s\u1eafp t\u1edbi, nghi\u00ean c\u1ee9u Green Shoots Radar c\u1ee7a Visa h\u00e9 l\u1ed9 m\u1ed9t s\u1ed1 t\u00edn hi\u1ec7u l\u1ea1c quan. 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t tin r\u1eb1ng hi\u1ec7n nay l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 mua s\u1eafm c\u00e1c v\u1eadt d\u1ee5ng gia \u0111\u00ecnh gi\u00e1 tr\u1ecb cao nh\u01b0 n\u1ed9i th\u1ea5t, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed. C\u00f3 \u0111\u1ebfn 75% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c duy tr\u00ec t\u00e2m th\u1ebf l\u1ea1c quan v\u1edbi tri\u1ec3n v\u1ecdng kinh t\u1ebf trong n\u01b0\u1edbc.<\/p>\n<p>Nh\u1edd v\u1eady, 55% c\u00f3 \u00fd \u0111\u1ecbnh chi ti\u00eau nhi\u1ec1u h\u01a1n n\u0103m 2024. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn \u0111\u1ecbnh tr\u00edch kho\u1ea3n ng\u00e2n s\u00e1ch l\u1edbn h\u01a1n cho m\u1ee5c \u0111\u00edch ti\u1ebft ki\u1ec7m. V\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ec3 d\u00e0nh t\u1eeb 10 -29% thu nh\u1eadp c\u00e1 nh\u00e2n h\u00e0ng th\u00e1ng, 43% \u0111\u01b0\u1ee3c h\u1ecfi k\u1ef3 v\u1ecdng s\u1ebd t\u0103ng \u0111\u01b0\u1ee3c t\u00edch l\u0169y, cao h\u01a1n m\u1ee9c trung b\u00ecnh ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng l\u00e0 36%.<\/p>\n<p><strong>Vi\u1ec5n Th\u00f4ng<\/strong> &#8211; VnExpress<\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u01b0\u1eddi Vi\u1ec7t chi 32.000 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm online Ng\u01b0\u1eddi Vi\u1ec7t chi 32.000 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm online T\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch tr\u00ean Shopee, Lazada, TikTok Shop v\u00e0 Tiki th\u00e1ng 11 l\u00e0 h\u01a1n 31.915 t\u1ef7 \u0111\u1ed3ng, trong \u0111\u00f3 hai ph\u1ea7n ba \u0111\u01b0\u1ee3c &#8220;ch\u1ed1t&#8221; t\u1ea1i Shopee. D\u1eef li\u1ec7u do n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,217],"class_list":["post-22214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22214"}],"version-history":[{"count":3,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22214\/revisions"}],"predecessor-version":[{"id":23163,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22214\/revisions\/23163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22331"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}