{"id":22198,"date":"2024-08-16T09:44:27","date_gmt":"2024-08-16T02:44:27","guid":{"rendered":"https:\/\/gudjob.net\/?p=22198"},"modified":"2026-08-19T12:40:48","modified_gmt":"2026-08-19T05:40:48","slug":"shopee-tiktok-shop-chiem-hon-90-thi-phan-ban-le-online","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/shopee-tiktok-shop-chiem-hon-90-thi-phan-ban-le-online\/","title":{"rendered":"Shopee, TikTok Shop chi\u1ebfm h\u01a1n 90% th\u1ecb ph\u1ea7n b\u00e1n l\u1ebb online"},"content":{"rendered":"

Shopee v\u00e0 TikTok Shop th\u1ed1ng tr\u1ecb b\u00e1n l\u1ebb online<\/h2>\n

Ch\u00eanh l\u1ec7ch doanh thu c\u1ee7a top 4 s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111a ng\u00e0nh ng\u00e0y c\u00e0ng l\u1edbn, ch\u1ec9 c\u00f2n Shopee v\u00e0 TikTok Shop \u0111ua nhau chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n.<\/strong><\/p>\n

B\u00e1o c\u00e1o m\u1edbi c\u00f4ng b\u1ed1 c\u1ee7a C\u00f4ng ty ph\u00e2n t\u00edch & t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed YouNet ECI, cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng chi 87.370 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm tr\u00ean 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111a ng\u00e0nh l\u1edbn nh\u1ea5t Vi\u1ec7t Nam qu\u00fd II g\u1ed3m: Shopee, TikTok Shop, Lazada v\u00e0 Tiki, t\u0103ng 10,4% so v\u1edbi qu\u00fd I.<\/p>\n

D\u1eef li\u1ec7u th\u1ecb ph\u1ea7n \u1ea5n t\u01b0\u1ee3ng<\/h2>\n

Trong \u0111\u00f3, g\u1ea7n ba ph\u1ea7n t\u01b0 chi ti\u00eau ch\u1ea3y v\u00e0o Shopee, v\u1edbi t\u1ed5ng giao d\u1ecbch (GMV) \u0111\u1ea1t 62.380 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm 71,4% th\u1ecb ph\u1ea7n. X\u1ebfp th\u1ee9 hai ti\u1ebfp t\u1ee5c l\u00e0 TikTok Shop v\u1edbi 19.240 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 22%.<\/p>\n

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\u0110i\u1ec1u g\u00ec gi\u00fap hai s\u00e0n d\u1eabn \u0111\u1ea7u?<\/h2>\n

T\u00ednh chung, hai s\u00e0n n\u00e0y n\u1eafm \u0111\u1ebfn 93,4% th\u1ecb ph\u1ea7n GMV, t\u0103ng so v\u1edbi m\u1ee9c 91,25% h\u1ed3i qu\u00fd I. Trong \u0111\u00f3, ch\u1ec9 Shopee m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n qu\u00fd v\u1eeba qua, 3 s\u00e0n c\u00f2n l\u1ea1i \u0111\u1ec1u thu h\u1eb9p. Lazada v\u00e0 Tiki ch\u1ec9 c\u00f2n chi\u1ebfm l\u1ea7n l\u01b0\u1ee3t 5,9% v\u00e0 0,7%.<\/p>\n

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V\u1edbi di\u1ec5n bi\u1ebfn n\u00e0y, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn hi\u1ec7n ch\u1ec9 c\u00f2n “cu\u1ed9c \u0111ua song m\u00e3” gi\u1eefa Shopee v\u00e0 TikTok Shop, theo YouNet ECI. Tuy nhi\u00ean, qu\u00fd tr\u01b0\u1edbc, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng GMV c\u1ee7a Shopee nhanh h\u01a1n TikTok Shop, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 16,1% so v\u1edbi 4,8%, gi\u00fap “ng\u00f4i v\u01b0\u01a1ng” c\u1ee7ng c\u1ed1 th\u00eam 3,5 \u0111i\u1ec3m th\u1ecb ph\u1ea7n.<\/p>\n

“Ng\u00f4i sao m\u1edbi n\u1ed5i” TikTok Shop v\u1eabn ch\u01b0a theo k\u1ecbp Shopee v\u00ec ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o nh\u00f3m ng\u00e0nh th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n – chi\u1ebfm 37,5% tr\u00ean t\u1ed5ng GMV, trong khi Shopee ch\u1ec9 24%. Sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm nhi\u1ec1u m\u1eb7t h\u00e0ng n\u00e0y d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n, nhu c\u1ea7u \u0111\u00e3 gi\u1ea3m trong qu\u00fd II khi\u1ebfn TikTok Shop \u1ea3nh h\u01b0\u1edfng h\u01a1n.<\/p>\n

V\u1edbi ph\u01b0\u01a1ng ch\u00e2m “s\u00e0n b\u1ea1n c\u00f3 g\u00ec m\u00ecnh c\u00f3 \u0111\u00f3”, Shopee t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng shoppertainment (mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed) nh\u01b0 \u0111\u1ed1i th\u1ee7. S\u00e0n n\u00e0y c\u0169ng c\u00f3 n\u1ed9i dung video ng\u1eafn l\u1eabn livestream. \u0110\u1ec9nh \u0111i\u1ec3m v\u00e0o th\u00e1ng 6, TikTok Shop c\u00f3 c\u00e1c phi\u00ean livestream tr\u0103m t\u1ef7 th\u00ec Shopee c\u0169ng kh\u00f4ng k\u00e9m c\u1ea1nh v\u1edbi chu\u1ed7i s\u1ef1 ki\u1ec7n live k\u1ebft h\u1ee3p nh\u1ea1c h\u1ed9i. Cu\u1ed9c ganh \u0111ua n\u00e0y gi\u00fap GMV to\u00e0n th\u1ecb tr\u01b0\u1eddng th\u00e1ng 6 \u0111\u1ea1t 33.800 t\u1ef7 \u0111\u1ed3ng, th\u00e1ng cao nh\u1ea5t t\u1eeb \u0111\u1ea7u n\u0103m.<\/p>\n

Ngo\u00e0i ra, d\u00f9 v\u1ea5p ph\u1ea3i m\u1ed9t s\u1ed1 ph\u00e0n n\u00e0n t\u1eeb nh\u00e0 b\u00e1n h\u00e0ng, Shopee v\u1eabn theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c chi\u1ec1u chu\u1ed9ng ng\u01b0\u1eddi mua \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. Sau khi cho ph\u00e9p kh\u00e1ch h\u00e0ng tr\u1ea3 s\u1ea3n ph\u1ea9m trong v\u00f2ng 15 ng\u00e0y k\u1ec3 t\u1eeb khi nh\u1eadn h\u1ed3i th\u00e1ng 3, s\u00e0n n\u00e0y th\u1eed nghi\u1ec7m cho kh\u00e1ch h\u1ee7y \u0111\u01a1n ngay c\u1ea3 khi \u0111ang v\u1eadn chuy\u1ec3n v\u00e0o gi\u1eefa th\u00e1ng 6.<\/p>\n

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T\u00e0i x\u1ebf giao h\u00e0ng ch\u1edd kh\u00e1ch \u1edf C\u00f4ng tr\u01b0\u1eddng M\u00ea Linh, qu\u1eadn 1, TP HCM th\u00e1ng 6\/2023. \u1ea2nh: <\/span>D\u1ef9 T\u00f9ng<\/em><\/i><\/figcaption><\/figure>\n

D\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn th\u1eddi gian t\u1edbi, <\/strong>c\u00e1c chuy\u00ean gia cho r\u1eb1ng s\u1ee9c mua ti\u1ebfp t\u1ee5c t\u0103ng, livestream v\u1eabn th\u1ecbnh nh\u01b0ng th\u1ecb tr\u01b0\u1eddng ch\u1eaft l\u1ecdc nh\u00e0 b\u00e1n h\u01a1n.<\/p>\n

\u0110\u1ea7u ti\u00ean, doanh s\u1ed1 c\u00f3 th\u1ec3 t\u0103ng khi th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o m\u00f9a “Mega Sales” n\u1eeda cu\u1ed1i n\u0103m. \u0110\u00e1nh d\u1ea5u b\u1eb1ng ng\u00e0y \u0111\u00f4i 6\/6, c\u00e1c th\u00e1ng li\u00ean ti\u1ebfp \u0111\u1ebfn h\u1ebft 2024 \u0111\u1ec1u s\u1ebd c\u00f3 chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i ng\u00e0y \u0111\u00f4i \u1edf t\u1ea5t c\u1ea3 s\u00e0n, v\u1edbi c\u00e1c cao \u0111i\u1ec3m r\u01a1i v\u00e0o 11\/11 v\u00e0 12\/12.<\/p>\n

Kh\u00f4ng ch\u1ec9 l\u1ea5y c\u1edb ng\u00e0y \u0111\u00f4i, c\u00e1c s\u00e0n hi\u1ec7n c\u00f9ng nhau k\u00edch c\u1ea7u \u00edt nh\u1ea5t 2 l\u1ea7n m\u1ed7i th\u00e1ng, nh\u01b0: gi\u1eefa th\u00e1ng ho\u1eb7c cu\u1ed1i th\u00e1ng (l\u00fd do l\u01b0\u01a1ng v\u1ec1); khuy\u1ebfn m\u1ea1i gian h\u00e0ng ch\u00ednh h\u00e3ng (shop mall) v\u00e0 chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i ri\u00eang v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u1ea1i s\u1ef1 ki\u1ec7n Vi\u1ec7t Nam Mega Sales 2024 di\u1ec5n ra cu\u1ed1i th\u00e1ng tr\u01b0\u1edbc, TikTok Shop c\u00f4ng b\u1ed1 kh\u1ea3o s\u00e1t \u1ee7y quy\u1ec1n Kantar th\u1ef1c hi\u1ec7n cho bi\u1ebft 69% ng\u01b0\u1eddi d\u00f9ng n\u1ec1n t\u1ea3ng n\u00e0y d\u1ef1 \u0111\u1ecbnh mua s\u1eafm nhi\u1ec1u h\u01a1n v\u00e0o giai \u0111o\u1ea1n Mega Sales.<\/p>\n

Ti\u1ebfp \u0111\u1ebfn, b\u00e1n h\u00e0ng qua livestream d\u1ef1 b\u00e1o v\u1eabn ti\u1ebfp t\u1ee5c h\u00fat kh\u00e1ch. TikTok Shop ti\u1ebft l\u1ed9 t\u0103ng tr\u01b0\u1edfng GMV livestream c\u1ee7a s\u00e0n n\u00e0y trong \u0111\u1ee3t khuy\u1ebfn m\u1ea1i 6\/6 v\u1eeba qua \u0111\u1ebfn 153% so v\u1edbi c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u1ea1i kh\u00e1c c\u00f9ng quy m\u00f4 6 th\u00e1ng li\u1ec1n tr\u01b0\u1edbc.<\/p>\n

V\u00f5 Anh T\u00fa, \u0110\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o TCC & Partners, m\u1ed9t \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng chuy\u00ean d\u1ecbch v\u1ee5 x\u00e2y k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p cho r\u1eb1ng livestream v\u1eabn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c n\u1ed5i tr\u1ed9i. “\u0110\u00e2y l\u00e0 k\u00eanh t\u01b0\u01a1ng t\u00e1c nhanh ch\u00f3ng cho ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua. Ph\u00f2ng live l\u00e0 n\u01a1i tr\u1ef1c ti\u1ebfp tung m\u00e3 gi\u1ea3m gi\u00e1, giao d\u1ecbch t\u1ee9c th\u00ec v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian”, anh l\u00fd gi\u1ea3i.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111i l\u00ean nh\u01b0ng t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng s\u1ebd ng\u00e0y c\u00e0ng kh\u00f3. B\u00e1o c\u00e1o c\u1ee7a YouNet ECI ch\u1ec9 ra \u0111\u1ebfn 26.000 shop ch\u1ee9ng ki\u1ebfn doanh thu gi\u1ea3m trong qu\u00fd II. Tuy v\u1eady, doanh thu trung b\u00ecnh c\u1ee7a m\u1ed7i nh\u00e0 b\u00e1n l\u1ea1i t\u0103ng 9% so v\u1edbi qu\u00fd I v\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m c\u0169ng t\u0103ng 7%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang theo h\u01b0\u1edbng ch\u1eaft l\u1ecdc, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n kh\u00f4ng chuy\u00ean, doanh thu th\u1ea5p ng\u00e0y c\u00e0ng gi\u1ea3m.<\/p>\n

\u00d4ng Nguy\u1ec5n Ph\u01b0\u01a1ng L\u00e2m, Gi\u00e1m \u0111\u1ed1c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng YouNet ECI, cho bi\u1ebft ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng hi\u1ec7n l\u00e0 kh\u1ea3 n\u0103ng chuy\u00ean nghi\u1ec7p trong t\u1eebng \u0111i\u1ec3m ch\u1ea1m, t\u1eeb th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. “\u0110\u00e3 qua r\u1ed3i th\u1eddi \u0111i\u1ec3m nh\u00e3n h\u00e0ng ch\u1ec9 c\u1ea7n m\u1edf gian h\u00e0ng tr\u00ean s\u00e0n l\u00e0 c\u00f3 doanh thu m\u00e0 vi\u1ec7c n\u1eafm trong tay d\u1eef li\u1ec7u, bi\u1ebft c\u00e1ch ph\u00e2n t\u00edch \u0111\u1ec3 li\u00ean t\u1ee5c t\u00ecm ra h\u01b0\u1edbng \u0111i m\u1edbi l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c”, \u00f4ng L\u00e2m n\u00f3i.<\/p>\n

V\u1ec1 d\u00e0i h\u1ea1n 3-5 n\u0103m t\u1edbi, \u00f4ng L\u00e2m d\u1ef1 b\u00e1o 3 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o s\u1ebd l\u00e0 ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam l\u00e0: th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1ed7i ng\u00e0y, mua c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 tr\u1ecb cao v\u00e0 shoppertainment ph\u00e1t tri\u1ec3n m\u1ea1nh.<\/p>\n

Vi\u1ec5n Th\u00f4ng_VnExpress<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Shopee v\u00e0 TikTok Shop th\u1ed1ng tr\u1ecb b\u00e1n l\u1ebb online Ch\u00eanh l\u1ec7ch doanh thu c\u1ee7a top 4 s\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111a ng\u00e0nh ng\u00e0y c\u00e0ng l\u1edbn, ch\u1ec9 c\u00f2n Shopee v\u00e0 TikTok Shop \u0111ua nhau chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n. B\u00e1o c\u00e1o m\u1edbi c\u00f4ng b\u1ed1 c\u1ee7a C\u00f4ng ty ph\u00e2n t\u00edch & t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n k\u00eanh […]<\/p>\n","protected":false},"author":1,"featured_media":22315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,215,217],"class_list":["post-22198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tiktok","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22198"}],"version-history":[{"count":2,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22198\/revisions"}],"predecessor-version":[{"id":23147,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22198\/revisions\/23147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22315"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}