{"id":22182,"date":"2025-04-15T09:09:18","date_gmt":"2025-04-15T02:09:18","guid":{"rendered":"https:\/\/gudjob.net\/?p=22182"},"modified":"2026-08-18T08:32:29","modified_gmt":"2026-08-18T01:32:29","slug":"chatbot-ai-se-la-nen-tang-quang-cao-moi-chatgpt-perplexity-dung-truoc-co-hoi-bien-nhung-cuoc-tro-chuyen-thanh-doanh-thu-tiep-thi-tiem-nang","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/chatbot-ai-se-la-nen-tang-quang-cao-moi-chatgpt-perplexity-dung-truoc-co-hoi-bien-nhung-cuoc-tro-chuyen-thanh-doanh-thu-tiep-thi-tiem-nang\/","title":{"rendered":"Chatbot AI s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o m\u1edbi: ChatGPT, Perplexity \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1 h\u1ed9i bi\u1ebfn nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00e0nh doanh thu ti\u1ebfp th\u1ecb ti\u1ec1m n\u0103ng"},"content":{"rendered":"

V\u1edbi s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c chatbot, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng d\u1ef1 \u0111o\u00e1n r\u1eb1ng c\u00e1c chatbot n\u00e0y s\u1ebd t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o v\u00e0o d\u1ecbch v\u1ee5. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u1ea1i \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng v\u1eabn gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i?<\/p>\n

OpenAI \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o v\u00e0o ChatGPT trong t\u01b0\u01a1ng lai, Perplexity t\u1eeb l\u00e2u \u0111\u00e3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o trong chatbot <\/strong><\/p>\n

V\u1edbi h\u01a1n 250 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng tu\u1ea7n ch\u1ec9 ri\u00eang tr\u00ean ChatGPT \u0111\u00e3 mang l\u1ea1i cho OpenAI m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o. Trong b\u1ed1i c\u1ea3nh chi ph\u00ed v\u1eadn h\u00e0nh ng\u00e0y c\u00e0ng t\u0103ng, d\u1ef1 \u0111o\u00e1n s\u1ebd v\u01b0\u1ee3t m\u1ee9c 5 t\u1ef7 USD m\u1ed7i n\u0103m, c\u00f3 nhi\u1ec1u th\u00f4ng tin cho r\u1eb1ng OpenAI \u0111ang khai th\u00e1c qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t ngu\u1ed3n doanh thu ti\u1ec1m n\u0103ng. <\/p>\n

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G\u1ea7n \u0111\u00e2y, c\u00f4ng ty \u0111\u00e3 tuy\u1ec3n d\u1ee5ng m\u1ed9t s\u1ed1 nh\u00e2n s\u1ef1 \u0111\u00e1ng ch\u00fa \u00fd c\u00f3 kinh nghi\u1ec7m trong ng\u00e0nh qu\u1ea3ng c\u00e1o, bao g\u1ed3m vi\u1ec7c b\u1ed5 nhi\u1ec7m gi\u00e1m \u0111\u1ed1c marketing \u0111\u1ea7u ti\u00ean v\u00e0 m\u1eddi Shivakumar Venkataraman<\/strong> \u2013 c\u1ef1u l\u00e3nh \u0111\u1ea1o b\u1ed9 ph\u1eadn qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a Google v\u1ec1 l\u00e0m ph\u00f3 ch\u1ee7 t\u1ecbch t\u1ea1i OpenAI. Tuy v\u1eady, B\u00e0 Sarah Friar – Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh c\u1ee7a OpenAI <\/strong>cho bi\u1ebft hi\u1ec7n c\u00f4ng ty \u201cch\u01b0a c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ec3 tri\u1ec3n khai qu\u1ea3ng c\u00e1o\u201d<\/em>. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111ang t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i nh\u01b0 ChatGPT, Sora, Dall-E<\/strong> v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 API \u2013 nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c xem l\u00e0 v\u1eabn c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i doanh thu trong th\u1eddi gian t\u1edbi. Manolis Perrakis – Gi\u00e1m \u0111\u1ed1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o t\u1ea1i We Are Social Singapore<\/strong> nh\u1eadn \u0111\u1ecbnh r\u1eb1ng: \u201cVi\u1ec7c \u0111\u01b0a qu\u1ea3ng c\u00e1o v\u00e0o c\u00f3 th\u1ec3 l\u00e0m ph\u00e2n t\u00e1n m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a OpenAI thay v\u00ec mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i\u201d.<\/em> <\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Perplexity \u0111\u00e3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u00edch h\u1ee3p AI, t\u1eadp trung v\u00e0o c\u00e1c v\u1ecb tr\u00ed trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nh\u01b0: C\u00e2u h\u1ecfi g\u1ee3i \u00fd c\u00f3 t\u00e0i tr\u1ee3, qu\u1ea3ng c\u00e1o \u1edf g\u00f3c m\u00e0n h\u00ecnh b\u00ean c\u1ea1nh, video ads v\u00e0 n\u1ed9i dung gi\u1ea3i th\u00edch c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng ty n\u00e0y b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1eeb cu\u1ed1i n\u0103m 2024 v\u00e0 cho bi\u1ebft l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea1t kho\u1ea3ng 20 tri\u1ec7u l\u01b0\u1ee3t truy v\u1ea5n m\u1ed7i ng\u00e0y v\u00e0o \u0111\u1ea7u n\u0103m 2025, so v\u1edbi ch\u1ec9 2,5 tri\u1ec7u \u0111\u1ea7u n\u0103m 2024. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y \u0111\u00e3 m\u1edf ra ti\u1ec1m n\u0103ng l\u1edbn cho doanh thu qu\u1ea3ng c\u00e1o.  <\/p>\n

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Kellyn Coetzee \u2013 Gi\u00e1m \u0111\u1ed1c qu\u1ed1c gia m\u1ea3ng AI & Insights t\u1ea1i Kinesso Australia<\/strong> \u2013 d\u1ef1 \u0111o\u00e1n r\u1eb1ng chatbot AI kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o m\u1edbi, m\u00e0 l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn h\u00f3a ti\u1ebfp theo c\u1ee7a t\u00ecm ki\u1ebfm: \u201cTrong khi TikTok v\u00e0 Pinterest \u0111ang khoe kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm, th\u00ec ChatGPT v\u00e0 Perplexity \u0111ang \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 \u2018Google c\u1ee7a t\u01b0\u01a1ng lai\u2019, nh\u1edd s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n\u201d. <\/em>C\u00f4 n\u00f3i th\u00eam: \u201cC\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, m\u00e0 c\u00f2n ch\u1ea1m t\u1edbi \u00fd \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc nh\u1ea5t.\u201d<\/em><\/p>\n

Chatbot AI kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o nh\u01b0 nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c<\/h2>\n

Kh\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng h\u00f2a v\u00e0o d\u00f2ng n\u1ed9i dung khi ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng th\u00ec chatbot AI l\u1ea1i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn qu\u1ea3ng c\u00e1o v\u1eeba l\u00e0 \u0111i\u1ec3m c\u1ed9ng, v\u1eeba c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng. <\/p>\n

C\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi trong m\u00f4i tr\u01b0\u1eddng chatbot nh\u01b0: C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, truy v\u1ea5n g\u1ee3i \u00fd, b\u1ea3n demo s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u00e1c, \u0111\u1ec1 xu\u1ea5t theo ng\u1eef c\u1ea3nh ho\u1eb7c l\u1ed3ng gh\u00e9p th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u1ed9i dung ph\u1ea3n h\u1ed3i,… \u0111\u1ec1u m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. Tuy nhi\u00ean, \u0111i k\u00e8m v\u1edbi \u0111\u00f3 c\u0169ng l\u00e0 kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c trong vi\u1ec7c tri\u1ec3n khai, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 tr\u00e1nh g\u00e2y ph\u1ea3n c\u1ea3m ho\u1eb7c l\u00e0m gi\u00e1n \u0111o\u1ea1n m\u1ea1ch h\u1ed9i tho\u1ea1i t\u1ef1 nhi\u00ean.<\/p>\n

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Sebastian Diaz – Gi\u00e1m \u0111\u1ed1c \u0111\u1ed5i m\u1edbi truy\u1ec1n th\u00f4ng t\u1ea1i Bench Media <\/strong>cho bi\u1ebft: \u201cKh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau cao c\u1ee7a n\u1ed9i dung AI t\u1ea1o ra c\u00f3 th\u1ec3 gi\u00fap qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p h\u01a1n, thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n. Nh\u01b0ng n\u1ebfu qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n qu\u00e1 nhi\u1ec1u, n\u00f3 c\u00f3 th\u1ec3 l\u00e0m suy gi\u1ea3m s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00ednh li\u1ec1n m\u1ea1ch trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang d\u00f9ng chatbot nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u00f2 chuy\u1ec7n hay s\u00e1ng t\u1ea1o n\u1ed9i dung\u201d. <\/em><\/p>\n

Manolis Perrakis – Gi\u00e1m \u0111\u1ed1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o t\u1ea1i We Are Social Singapore <\/strong>\u0111\u1ed3ng quan \u0111i\u1ec3m: \u201cChatbot v\u1ed1n kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u1edbi n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o trong m\u00f4i tr\u01b0\u1eddng m\u1edbi n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu t\u00edch h\u1ee3p m\u01b0\u1ee3t m\u00e0 v\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\u201d.<\/em><\/p>\n

T\u00ednh kh\u1ea3 thi tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u00ean chatbot kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o ti\u1ec1m n\u0103ng doanh thu, m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u00e2n b\u1eb1ng tinh t\u1ebf gi\u1eefa vi\u1ec7c cung c\u1ea5p nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi h\u1eefu \u00edch v\u00e0 l\u1ed3ng gh\u00e9p c\u00e1c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, nh\u1eb1m tr\u00e1nh bi\u1ebfn chatbot th\u00e0nh m\u1ed9t \u201cbi\u1ec3n qu\u1ea3ng c\u00e1o s\u1ed1\u201d nh\u01b0 nhi\u1ec1u trang web hi\u1ec7n nay. <\/p>\n

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Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a qu\u1ea3ng c\u00e1o th\u00f4ng qua chatbot kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c xu\u1ea5t hi\u1ec7n d\u00e0y \u0111\u1eb7c hay g\u00e2y ch\u00fa \u00fd, m\u00e0 \u1edf ch\u1ed7 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n. Thay v\u00e0o \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3, nh\u01b0 m\u1ed9t l\u1eddi g\u1ee3i \u00fd \u0111\u00fang l\u00fac, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u00e9p bu\u1ed9c.<\/p>\n

Theo Sebastian Diaz – Gi\u00e1m \u0111\u1ed1c \u0111\u1ed5i m\u1edbi truy\u1ec1n th\u00f4ng t\u1ea1i Bench Media: <\/strong>\u201cB\u00e0i to\u00e1n kh\u00f3 n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o t\u1ef1 nhi\u00ean, h\u1eefu \u00edch v\u00e0 kh\u00f4ng g\u00e2y kh\u00f3 ch\u1ecbu. N\u1ebfu c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng ngay v\u00ec l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t\u201d.<\/em><\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn kh\u00e1c trong vi\u1ec7c tri\u1ec3n khai qu\u1ea3ng c\u00e1o tr\u00ean chatbot ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 ni\u1ec1m tin t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng. Khi c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c nh\u01b0 ChatGPT hay Sora b\u1eaft \u0111\u1ea7u t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 n\u1ea3y sinh lo ng\u1ea1i v\u1ec1 t\u00ednh minh b\u1ea1ch v\u00e0 kh\u00e1ch quan c\u1ee7a c\u00e2u tr\u1ea3 l\u1eddi. N\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng n\u1ed9i dung ph\u1ea3n h\u1ed3i \u0111\u00e3 b\u1ecb “l\u1ec7ch h\u01b0\u1edbng” ho\u1eb7c ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb y\u1ebfu t\u1ed1 qu\u1ea3ng c\u00e1o, ni\u1ec1m tin v\u00e0o chatbot \u2013 v\u1ed1n \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 trung l\u1eadp v\u00e0 \u0111\u00e1ng tin c\u1eady \u2013 s\u1ebd b\u1ecb suy gi\u1ea3m \u0111\u00e1ng k\u1ec3.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c chatbot AI <\/h2>\n

Nhi\u1ec1u chuy\u00ean gia \u0111\u1eb7t c\u00e2u h\u1ecfi: Trong t\u01b0\u01a1ng lai, li\u1ec7u qu\u1ea3ng c\u00e1o qua chatbot AI c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng th\u1ed1ng tr\u1ecb v\u00e0 \u201c\u0103n mi\u1ebfng\u201d doanh thu t\u1eeb Facebook, Instagram hay TikTok?<\/p>\n

Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Manolis Perrakis – Gi\u00e1m \u0111\u1ed1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o t\u1ea1i We Are Social Singapore<\/strong>, hi\u1ec7n t\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a OpenAI ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 h\u1ed7 tr\u1ee3 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c, n\u00ean ch\u01b0a \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ngu\u1ed3n thu t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, \u00f4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng OpenAI c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m chao \u0111\u1ea3o th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng. <\/p>\n

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Trong khi \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng AI l\u1edbn nh\u01b0 Meta v\u00e0 Google \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho cu\u1ed9c c\u1ea1nh tranh v\u1edbi nh\u1eefng n\u1ec1n t\u1ea3ng AI nh\u01b0 OpenAI hay Perplexity \u2013 kh\u00f4ng ch\u1ec9 trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n \u1edf c\u1ea5p \u0111\u1ed9 c\u00f4ng ngh\u1ec7. C\u1ea3 Meta v\u00e0 TikTok \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u00edch h\u1ee3p kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng AI v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) nh\u01b0 Llama (Meta) hay Gemini (Google).<\/p>\n

\u0110i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd n\u1eb1m \u1edf h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1eefng ch\u1eafc: vi\u1ec7c b\u1ed5 sung chatbot ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1edf r\u1ed9ng \u0111\u1ecbnh d\u1ea1ng, mang l\u1ea1i th\u00eam l\u1ef1a ch\u1ecdn cho h\u00e0ng tri\u1ec7u nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i. Perrakis cho bi\u1ebft, \u00f4ng tin r\u1eb1ng Meta s\u1ebd s\u1edbm t\u00edch h\u1ee3p Llama v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o chuy\u00ean bi\u1ec7t cho t\u00ednh n\u0103ng n\u00e0y.<\/p>\n

\"|\"<\/figure>\n

V\u1ec1 ph\u1ea7n OpenAI, n\u1ebfu tri\u1ec3n khai qu\u1ea3ng c\u00e1o, nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd \u01b0u ti\u00ean t\u00edch h\u1ee3p v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm web d\u1ef1a tr\u00ean GPT \u2013 n\u01a1i qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1ef1 nhi\u00ean h\u01a1n v\u00e0 \u00edt l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng so v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 s\u00e1ng t\u1ea1o nh\u01b0 ChatGPT, Sora hay Dall-E. Do \u0111\u00f3, n\u1ebfu c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn doanh thu qu\u1ea3ng c\u00e1o th\u00ec c\u0169ng s\u1ebd x\u1ea3y ra \u1edf m\u1ea3ng t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

T\u1ea1m k\u1ebft<\/h2>\n

D\u00f9 qu\u1ea3ng c\u00e1o qua chatbot AI mang nhi\u1ec1u ti\u1ec1m n\u0103ng, nh\u01b0ng hi\u1ec7n t\u1ea1i v\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y s\u1ebd l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i ng\u00e0nh qu\u1ea3ng c\u00e1o. Theo trang Campaign, c\u00e1c chatbot v\u1eabn \u0111ang ho\u00e0n thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3u v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn vi\u1ec7c t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o \u0111\u00f4i khi gi\u1ed1ng nh\u01b0 \u0111o\u00e1n m\u00f2 h\u01a1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ch\u00ednh x\u00e1c.<\/p>\n

Trong giai \u0111o\u1ea1n n\u00e0y, vai tr\u00f2 c\u1ee7a chatbot c\u00f3 th\u1ec3 nghi\u00eang v\u1ec1 h\u1ed7 tr\u1ee3 \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00fap marketer t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb vi\u1ec7c chatbot n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho h\u1ec7 sinh th\u00e1i marketing hi\u1ec7n c\u00f3, m\u1edf ra t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o si\u00eau c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean \u00fd \u0111\u1ecbnh. Tuy nhi\u00ean, \u0111\u00e2y v\u1eabn ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng \u0111\u1ee9ng y\u00ean.<\/p>\n

Kim Y\u1ebfn_Advertising Vietnam<\/em><\/p>","protected":false},"excerpt":{"rendered":"

V\u1edbi s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng c\u1ee7a c\u00e1c chatbot, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng d\u1ef1 \u0111o\u00e1n r\u1eb1ng c\u00e1c chatbot n\u00e0y s\u1ebd t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o v\u00e0o d\u1ecbch v\u1ee5. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u1ea1i \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":22299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[174],"tags":[179,181,202],"class_list":["post-22182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-cong-nghe","tag-ai","tag-chatgpt","tag-perplexity"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22182"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22182\/revisions"}],"predecessor-version":[{"id":22653,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22182\/revisions\/22653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22299"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}