{"id":22170,"date":"2025-09-22T09:32:18","date_gmt":"2025-09-22T02:32:18","guid":{"rendered":"https:\/\/gudjob.net\/?p=22170"},"modified":"2026-08-18T08:31:32","modified_gmt":"2026-08-18T01:31:32","slug":"khong-chi-la-mang-xa-hoi-video-ngan-dang-tai-dinh-nghia-cach-nganh-ban-le-ket-noi-va-ban-hang","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/khong-chi-la-mang-xa-hoi-video-ngan-dang-tai-dinh-nghia-cach-nganh-ban-le-ket-noi-va-ban-hang\/","title":{"rendered":"Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i: Video ng\u1eafn \u0111ang t\u00e1i \u0111\u1ecbnh ngh\u0129a c\u00e1ch ng\u00e0nh b\u00e1n l\u1ebb k\u1ebft n\u1ed1i v\u00e0 b\u00e1n h\u00e0ng"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00e1c n\u1ec1n t\u1ea3ng video kh\u00f4ng ch\u1ec9 t\u1ea1o ra th\u00f3i quen gi\u1ea3i tr\u00ed m\u1edbi, m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh n\u00ean c\u1ea3 m\u1ed9t \u201cchu\u1ea9n m\u1ef1c\u201d ti\u00eau th\u1ee5 n\u1ed9i dung to\u00e0n c\u1ea7u. Kh\u00e1i ni\u1ec7m \u201cTikTokification\u201d <\/strong>ra \u0111\u1eddi \u0111\u1ec3 m\u00f4 t\u1ea3 hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y: khi video ng\u1eafn, d\u1ecdc, c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 cu\u1ed1n h\u00fat t\u1ee9c th\u00ec tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c cho c\u00e1ch ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1, gi\u1ea3i tr\u00ed v\u00e0 th\u1eadm ch\u00ed l\u00e0 mua s\u1eafm. Tr\u00e0o l\u01b0u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf TikTok m\u00e0 c\u00f2n lan t\u1ecfa tr\u00ean YouTube Shorts, Instagram Reels hay c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n

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B\u1ed1i c\u1ea3nh v\u00e0 s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a \u201cTikTokification\u201d<\/h2>\n

Retail Media Network (RMN)<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng ng\u00e0nh b\u00e1n l\u1ebb, l\u00e0 h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 k\u00eanh b\u00e1n l\u1ebb. B\u00e1o c\u00e1o \u201cRetail Media 2.0\u201d<\/em><\/strong> c\u1ee7a MMA<\/strong> ph\u1ed1i h\u1ee3p c\u00f9ng Amazon Ads<\/strong> th\u00e1ng 2\/2025 ghi nh\u1eadn ng\u00e2n s\u00e1ch d\u00e0nh cho retail media to\u00e0n c\u1ea7u \u0111\u00e3 ch\u1ea1m m\u1ed1c 45 t\u1ef7 USD <\/strong>v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd v\u01b0\u1ee3t \u0111\u1ea7u t\u01b0 cho qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0o n\u0103m 2028, tr\u1edf th\u00e0nh ph\u00e2n kh\u00fac qu\u1ea3ng c\u00e1o t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t. V\u1edbi d\u1eef li\u1ec7u first-party, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111a k\u00eanh v\u00e0 \u0111o l\u01b0\u1eddng closed-loop, RMN \u0111ang d\u1eabn \u0111\u1ea7u l\u00e0n s\u00f3ng th\u1ee9 ba c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ee9c h\u00fat v\u00e0 ti\u1ec1m n\u0103ng c\u1ef1c l\u1edbn c\u1ee7a retail media, trong \u0111\u00f3 c\u1ea3 m\u1ea3ng on-site v\u00e0 off-site \u0111\u1ec1u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n

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Hi\u1ec7n nay, RMN v\u1eadn h\u00e0nh ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 banner, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm hay carousel t\u0129nh. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 \u201cki\u1ebfm ti\u1ec1n\u201d t\u1eeb kh\u00f4ng gian tr\u01b0ng b\u00e0y \u2013 t\u1eeb k\u1ec7 h\u00e0ng v\u1eadt l\u00fd t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ebfn \u201ck\u1ec7 h\u00e0ng s\u1ed1\u201d tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u00e1c \u0111\u01a1n v\u1ecb qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u01b0 Sponsored Products (S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3) hay Sponsored Display (S\u1ea3n ph\u1ea9m tr\u01b0ng b\u00e0y \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3) th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong h\u00e0nh tr\u00ecnh mua s\u1eafm \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh s\u1eb5n: ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm, so s\u00e1nh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh \u1edf \u0111i\u1ec3m ch\u1ea1m cu\u1ed1i c\u00f9ng.<\/p>\n

Th\u1ebf nh\u01b0ng, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a video ng\u1eafn \u0111\u00e3 m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i m\u1edbi khi\u1ebfn h\u00e0nh vi kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n tuy\u1ebfn t\u00ednh m\u00e0 \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft tr\u1ef1c ti\u1ebfp b\u1edfi n\u1ed9i dung. Nh\u1eefng video d\u1ecdc, ng\u1eafn, c\u00e1 nh\u00e2n h\u00f3a, d\u1ec5 cu\u1ed9n v\u00e0 c\u00f3 th\u1ec3 mua ngay tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d th\u1ef1c th\u1ee5. M\u1ed9t \u0111o\u1ea1n demo s\u1ea3n ph\u1ea9m, l\u1eddi ch\u1ee9ng th\u1ef1c ch\u00e2n th\u1ef1c hay m\u1ed9t tr\u00e0o l\u01b0u lan truy\u1ec1n \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t quy\u1ebft \u0111\u1ecbnh mua t\u1ee9c th\u00ec, r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1m ph\u00e1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Theo Colin Lewis<\/strong>, chuy\u00ean gia retail media, Gi\u00e1m \u0111\u1ed1c t\u1ea1i Retail MediaWorks<\/strong> v\u00e0 T\u1ed5ng bi\u00ean t\u1eadp m\u1ea3ng Retail Media c\u1ee7a Internet Retailing<\/strong>, video mang l\u1ea1i t\u00e1c \u0111\u1ed9ng c\u1ef1c l\u1edbn, gi\u1ed1ng nh\u01b0 m\u1ed9t \u201c\u0111\u1ed9ng c\u01a1 t\u1ea1o ra nhu c\u1ea7u\u201d.<\/em> \u00d4ng nh\u1ea5n m\u1ea1nh:\u201cTikTok k\u1ebft h\u1ee3p kh\u00e1m ph\u00e1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i trong c\u00f9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c ho\u00e0n to\u00e0n m\u1edbi, b\u1edfi tr\u01b0\u1edbc \u0111\u00e2y lu\u00f4n t\u1ed3n t\u1ea1i kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1m ph\u00e1 v\u00e0 h\u00e0nh \u0111\u1ed9ng mua.\u201d<\/em> Lewis c\u0169ng cho r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00e0n h\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 m\u1ea1ng 5G ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t cho xu h\u01b0\u1edbng n\u00e0y, \u0111i\u1ec1u m\u00e0 5 hay 10 n\u0103m tr\u01b0\u1edbc ch\u01b0a th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n

Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u1ed1ng c\u1ee7a RMN ch\u01b0a \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho th\u1ebf gi\u1edbi n\u00e0y. Banner t\u0129nh hay c\u00e1c format r\u1eadp khu\u00f4n kh\u00f3 truy\u1ec1n t\u1ea3i b\u1ed1i c\u1ea3nh, c\u00e1 t\u00ednh hay s\u1ee9c thuy\u1ebft ph\u1ee5c – nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong tr\u1ea3i nghi\u1ec7m TikTokification. N\u00f3i c\u00e1ch kh\u00e1c, s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a video ng\u1eafn \u0111ang \u0111\u1eb7t ra th\u00e1ch th\u1ee9c l\u1edbn: RMN ph\u1ea3i h\u1ecdc l\u1ea1i c\u00e1ch l\u00e0m n\u1ed9i dung, gi\u1eef s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u1ebft h\u1ee3p li\u1ec1n m\u1ea1ch gi\u1eefa c\u1ea3m h\u1ee9ng v\u00e0 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n

Nguy\u00ean t\u1eafc \u00e1p d\u1ee5ng t\u1eeb \u201cTikTokification\u201d cho truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb<\/h2>\n

1. \u01afu ti\u00ean t\u00ednh x\u00e1c th\u1ef1c<\/strong><\/h2>\n

Trong b\u1ed1i c\u1ea3nh retail media, t\u00ednh x\u00e1c th\u1ef1c \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb, v\u1ed1n nh\u1ea1y c\u1ea3m v\u1edbi nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o g\u01b0\u1ee3ng g\u1ea1o. C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i ng\u1eafn h\u1ea1n, v\u1edbi n\u1ed9i dung do creator v\u00e0 influencer t\u1ea1o ra, cho th\u1ea5y kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi xem nh\u1edd c\u1ea3m gi\u00e1c ch\u00e2n th\u1eadt, t\u1ef1 nhi\u00ean v\u00e0 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi xem, thay v\u00ec ch\u1ec9 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tuy nhi\u00ean, h\u1ea7u h\u1ebft RMN hi\u1ec7n nay v\u1eabn v\u1eadn h\u00e0nh theo m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c t\u00e0i s\u1ea3n qu\u1ea3ng c\u00e1o do th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c agency cung c\u1ea5p. C\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y th\u01b0\u1eddng kh\u00f3 h\u1ed7 tr\u1ee3 th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o nhanh, k\u1ec3 chuy\u1ec7n do nh\u00e0 s\u00e1ng t\u1ea1o d\u1eabn d\u1eaft hay s\u1eed d\u1ee5ng native video (video g\u1ed1c). \u0110\u1eb7c bi\u1ec7t, \u0111\u1ecbnh d\u1ea1ng video d\u1ecdc, v\u1ed1n d\u1ec5 t\u1ea1o c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean v\u00e0 g\u1ea7n g\u0169i, g\u1ea7n nh\u01b0 ch\u01b0a \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong nhi\u1ec1u RMN.<\/p>\n

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Viv Craske, chuy\u00ean gia Retail Media v\u00e0 Digital Commerce<\/strong>, nh\u1eadn \u0111\u1ecbnh: \u201cM\u1ed7i l\u1ea7n b\u1ea1n so s\u00e1nh m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p v\u1edbi feed TikTok, s\u1ef1 kh\u00e1c bi\u1ec7t tr\u1edf n\u00ean r\u00f5 r\u00e0ng. Th\u00e1ch th\u1ee9c v\u1edbi c\u00e1c agency, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u00e0m sao t\u1ea1o ra n\u1ed9i dung ch\u00e2n th\u1ef1c, ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng retail media.\u201d<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft: c\u00e1c quy tr\u00ecnh s\u00e1ng t\u1ea1o c\u1ee7a RMN c\u1ea7n \u0111\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac \u0111\u1ec3 \u01b0u ti\u00ean t\u00ednh x\u00e1c th\u1ef1c. Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u00e1 c\u00f4ng phu, ch\u1ec9n chu c\u00f3 th\u1ec3 kh\u00f3 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i khi ng\u01b0\u1eddi d\u00f9ng quen v\u1edbi n\u1ed9i dung t\u1ef1 nhi\u00ean, tr\u1ef1c quan v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

V\u1edbi RMN, vi\u1ec7c t\u00edch h\u1ee3p video g\u1ed1c, m\u1edf r\u1ed9ng \u0111\u1ecbnh d\u1ea1ng d\u1ecdc, v\u00e0 th\u00fac \u0111\u1ea9y n\u1ed9i dung k\u1ec3 chuy\u1ec7n kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n gi\u00fap h\u1ec7 th\u1ed1ng duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng media ng\u00e0y c\u00e0ng t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

2. M\u1edf r\u1ed9ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng<\/strong><\/h2>\n

Vai tr\u00f2 c\u1ee7a influencer \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tinh g\u1ecdn, thay th\u1ebf qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0 b\u1eb1ng ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a. Fernando Fernandez, t\u00e2n CEO c\u1ee7a Unilever<\/strong> k\u1ec3 t\u1eeb n\u0103m 2025<\/strong> \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh v\u1ec1 vai tr\u00f2 c\u1ee7a c\u00e1c influencer v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn marketing m\u1edbi r\u1eb1ng <\/em>\u0111\u00e2y ch\u00ednh l\u00e0 “h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb m\u00e0 trong \u0111\u00f3 ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u \u1edf quy m\u00f4 l\u1edbn\u201d.<\/em><\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng n\u00e0y, RMN c\u1ea7n h\u1ecdc h\u1ecfi c\u00e1ch c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh th\u1ecb tr\u01b0\u1eddng s\u00e1ng t\u1ea1o, n\u01a1i d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung. Vi\u1ec7c tri\u1ec3n khai c\u01a1 ch\u1ebf n\u00e0y trong RMN s\u1ebd c\u1ea7n m\u1ed9t s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy: influencer kh\u00f4ng c\u00f2n l\u00e0 ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb m\u00e0 ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t l\u1edbp t\u00e0i s\u1ea3n trong h\u1ec7 th\u1ed1ng.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Walmart Connect<\/strong>, m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb c\u1ee7a Walmart<\/strong> t\u1ea1i M\u1ef9. Walmart Connect<\/strong> \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng Walmart Creator <\/strong>t\u00edch h\u1ee3p c\u00e1c creator v\u00e0 influencer v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1c banner hay qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng cho c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o v\u00e0 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u first-party m\u1ea1nh m\u1ebd c\u1ee7a Walmart<\/strong>, RMN n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm qua nh\u1eefng video ng\u1eafn ch\u00e2n th\u1ef1c v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c ngay trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/p>\n

B\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m t\u00e0i kh\u00f3a 2025 (k\u1ebft th\u00fac th\u00e1ng 1\/2025) cho th\u1ea5y doanh thu h\u1ee3p nh\u1ea5t c\u1ee7a Walmart<\/strong> \u0111\u1ea1t kho\u1ea3ng 681 t\u1ef7 USD<\/strong>. M\u1ea3ng qu\u1ea3ng c\u00e1o Walmart Connect<\/strong> n\u0103m 2024 \u0111\u00e3 mang v\u1ec1 4,4 t\u1ef7 USD<\/strong> doanh thu v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn ~70%<\/strong>, \u0111\u00f3ng g\u00f3p kho\u1ea3ng 10% <\/strong>l\u1ee3i nhu\u1eadn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Walmart, v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 16%<\/strong> v\u00e0o n\u0103m 2027. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Walmart<\/strong> \u0111ang t\u1eadn d\u1ee5ng t\u1ed1t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c creator\/influencer trong m\u1ea1ng l\u01b0\u1edbi b\u00e1n l\u1ebb.<\/p>\n

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3. T\u1ea1o kh\u1ea3 n\u0103ng mua s\u1eafm tr\u1ef1c ti\u1ebfp \u201cshoppable\u201d<\/strong><\/h2>\n

Kh\u00e1i ni\u1ec7m v\u1ec1 n\u00fat \u201cth\u00eam v\u00e0o gi\u1ecf\u201d nh\u01b0 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u, nh\u01b0ng tr\u01b0\u1edbc \u0111\u00e2y h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai r\u1ed9ng r\u00e3i. Nh\u1eadn x\u00e9t c\u1ee7a Viv Craske<\/strong> cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i quan tr\u1ecdng: \u201cNg\u00e0y nay, ch\u00fang ta nh\u1eadn ra r\u1eb1ng m\u1ecdi n\u1ed9i dung \u0111\u1ec1u c\u1ea7n c\u00f3 th\u1ec3 click v\u00e0 mua ngay. Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o v\u00e0 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ea7y \u0111\u1ee7 c\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i quan tr\u1ecdng cho retail media: h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh offsite, nh\u01b0ng \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i n\u1ed9i dung \u0111\u1ec1u d\u1eabn tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf l\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch.\u201d<\/em><\/p>\n

Kh\u1ea3 n\u0103ng \u201cshoppable\u201d h\u00f3a m\u1ecdi \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ph\u1ea3n \u00e1nh s\u1ef1 d\u1ecbch chuy\u1ec3n h\u00e0nh vi ti\u00eau d\u00f9ng \u01b0u ti\u00ean t\u00ednh t\u1ee9c th\u00ec. V\u1edbi RMN, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ti\u1ec7n \u00edch ph\u1ee5 tr\u1ee3 m\u00e0 l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n t\u1ea5t y\u1ebfu: c\u00e1c m\u1ea1ng l\u01b0\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 v\u00e0 n\u00ean chu\u1ea9n h\u00f3a vi\u1ec7c m\u1ecdi s\u00e1ng t\u1ea1o \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng mua s\u1eafm ngay, t\u1ea1o s\u1ef1 li\u1ec1n m\u1ea1ch gi\u1eefa tr\u1ea3i nghi\u1ec7m kh\u00e1m ph\u00e1 v\u00e0 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang, \u0111\u00e2y l\u00e0 c\u01a1 ch\u1ebf gi\u00fap RMN t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb d\u1eef li\u1ec7u, n\u00e2ng cao hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/p>\n

\"|\"<\/figure>\n

T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Shopee<\/strong> v\u00e0 Lazada<\/strong> l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 RMN \u0111\u00e3 tri\u1ec3n khai c\u01a1 ch\u1ebf \u201cshoppable\u201d hi\u1ec7u qu\u1ea3. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, h\u1ea7u h\u1ebft \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o t\u1eeb banner, carousel \u0111\u1ebfn video ng\u1eafn, t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp li\u00ean k\u1ebft mua h\u00e0ng, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 v\u00e0 ch\u1ed1t \u0111\u01a1n ngay trong c\u00f9ng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00f4ng c\u1ea7n chuy\u1ec3n sang \u1ee9ng d\u1ee5ng hay website kh\u00e1c.
\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 li\u1ec1n m\u1ea1ch cho h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u first-party \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m. V\u00ed d\u1ee5, d\u1ef1a tr\u00ean h\u00e0nh vi click v\u00e0 mua tr\u01b0\u1edbc \u0111\u00f3, RMN c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u t\u1eebng ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u1edf m\u1ee9c chi ti\u1ebft \u0111\u1ebfn SKU, t\u1ea7n su\u1ea5t mua v\u00e0 h\u00e0nh vi l\u1eb7p l\u1ea1i. Nh\u1edd kh\u1ea3 n\u0103ng \u201cshoppable\u201d h\u00f3a m\u1ecdi n\u1ed9i dung, RMN t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 tr\u1edf th\u00e0nh k\u00eanh qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y doanh thu, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, n\u00e2ng cao ROI v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch li\u00ean t\u1ee5c theo d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/p>\n

N\u1ebfu giai \u0111o\u1ea1n \u0111\u1ea7u, RMN ch\u1ec9 \u0111\u01a1n thu\u1ea7n khai th\u00e1c kh\u00f4ng gian qu\u1ea3ng c\u00e1o trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb, th\u00ec nay, ch\u00fang \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa c\u1ea3m h\u1ee9ng v\u00e0 h\u00e0nh \u0111\u1ed9ng mua s\u1eafm. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n, m\u00e0 l\u00e0 b\u01b0\u1edbc chuy\u1ec3n t\u1ea5t y\u1ebfu khi h\u00e0nh vi ti\u00eau d\u00f9ng \u01b0u ti\u00ean t\u00ednh t\u1ee9c th\u00ec, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch. Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 agency l\u00fac n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 mua ch\u1ed7 hi\u1ec3n th\u1ecb, m\u00e0 l\u00e0 l\u00e0m sao s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh, \u0111\u1ee7 ch\u00e2n th\u1ef1c \u0111\u1ec3 gi\u1eef s\u1ef1 ch\u00fa \u00fd, v\u00e0 \u0111\u1ee7 li\u1ec1n m\u1ea1ch \u0111\u1ec3 d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Trong k\u1ef7 nguy\u00ean \u201cTikTokification\u201d, retail media kh\u00f4ng c\u00f2n l\u00e0 b\u1ea3ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ven \u0111\u01b0\u1eddng mua s\u1eafm, m\u00e0 l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng \u2013 th\u01b0\u01a1ng m\u1ea1i s\u1ed1ng \u0111\u1ed9ng, n\u01a1i m\u1ed7i video, m\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u01a1n h\u00e0ng.<\/p>\n

Ng\u1ecdc H\u1ea1nh_Advertising Vietnam<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, c\u00e1c n\u1ec1n t\u1ea3ng video kh\u00f4ng ch\u1ec9 t\u1ea1o ra th\u00f3i quen gi\u1ea3i tr\u00ed m\u1edbi, m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh n\u00ean c\u1ea3 m\u1ed9t \u201cchu\u1ea9n m\u1ef1c\u201d ti\u00eau th\u1ee5 n\u1ed9i dung to\u00e0n c\u1ea7u. Kh\u00e1i ni\u1ec7m \u201cTikTokification\u201d ra \u0111\u1eddi \u0111\u1ec3 m\u00f4 t\u1ea3 hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y: khi video ng\u1eafn, d\u1ecdc, c\u00e1 nh\u00e2n ho\u00e1 v\u00e0 cu\u1ed1n h\u00fat […]<\/p>\n","protected":false},"author":1,"featured_media":22287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wpai_generated_summary":"","footnotes":""},"categories":[176],"tags":[214,217],"class_list":["post-22170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thuong-mai-dien-tu","tag-thuong-mai-dien-tu","tag-tin-tuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/comments?post=22170"}],"version-history":[{"count":1,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22170\/revisions"}],"predecessor-version":[{"id":22547,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/posts\/22170\/revisions\/22547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media\/22287"}],"wp:attachment":[{"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/media?parent=22170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/categories?post=22170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gudjob.net\/cn\/wp-json\/wp\/v2\/tags?post=22170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}