{"id":22165,"date":"2025-11-14T09:07:58","date_gmt":"2025-11-14T02:07:58","guid":{"rendered":"https:\/\/gudjob.net\/?p=22165"},"modified":"2026-08-18T08:31:11","modified_gmt":"2026-08-18T01:31:11","slug":"bao-cao-hanh-vi-nguoi-tieu-dung-viet-nam-2025-toc-do-va-do-tin-cay-la-chia-khoa-trong-mua-sam-truc-tuyen","status":"publish","type":"post","link":"https:\/\/gudjob.net\/cn\/blog\/bao-cao-hanh-vi-nguoi-tieu-dung-viet-nam-2025-toc-do-va-do-tin-cay-la-chia-khoa-trong-mua-sam-truc-tuyen\/","title":{"rendered":"2025\u5e74\u8d8a\u5357\u6d88\u8d39\u8005\u884c\u4e3a\u62a5\u544a\uff1a\u901f\u5ea6\u548c\u53ef\u9760\u6027\u662f\u7f51\u4e0a\u8d2d\u7269\u7684\u5173\u952e"},"content":{"rendered":"<p>\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u6545\u4e8b\u4ecd\u7136\u662f\u4e1c\u5357\u4e9a\u6700\u7a81\u51fa\u7684\u4eae\u70b9\u4e4b\u4e00\u3002 2024\u5e74\uff0c\u8d8a\u5357\u7f51\u4e0a\u96f6\u552e\u603b\u6536\u5165\u5c06\u7a81\u7834250\u4ebf\u7f8e\u5143\uff0c\u6210\u4e3a\u6570\u5b57\u7ecf\u6d4e\u7684\u91cd\u8981\u91cc\u7a0b\u7891\u3002\u8fd9\u79cd\u589e\u957f\u52bf\u5934\u6ca1\u6709\u653e\u7f13\u7684\u8ff9\u8c61\u2014\u2014\u52302025\u5e74\uff0c65%\u7684\u8d8a\u5357\u4eba\u5c06\u6bcf\u5468\u81f3\u5c11\u7f51\u8d2d\u4e00\u6b21\uff0c\u663e\u7740\u9ad8\u4e8e50%\u7684\u5730\u533a\u5e73\u5747\u6c34\u5e73\uff0c\u4f7f\u8d8a\u5357\u6210\u4e3a\u8be5\u5730\u533a\u6700\u5177\u6d3b\u529b\u7684\u5728\u7ebf\u6d88\u8d39\u5e02\u573a\u4e4b\u4e00\u3002<\/p>\n<p>\u7136\u800c\uff0c\u968f\u7740\u8fd9\u79cd\u53d1\u5c55\uff0c\u4eba\u4eec\u7684\u671f\u671b\u4e5f\u8d8a\u6765\u8d8a\u9ad8\u3002\u8d8a\u5357\u6d88\u8d39\u8005\u73b0\u5728\u4e0d\u4ec5\u8ffd\u6c42\u4f18\u60e0\u7684\u4ef7\u683c\uff0c\u800c\u4e14\u5bf9\u5356\u5bb6\u548c\u7535\u5546\u5e73\u53f0\u7684\u914d\u9001\u901f\u5ea6\u3001\u4ea7\u54c1\u8d28\u91cf\u548c\u6574\u4f53\u8d2d\u7269\u4f53\u9a8c\u63d0\u51fa\u4e86\u66f4\u4e25\u683c\u7684\u8981\u6c42\u3002<\/p>\n<h2>\u8d8a\u5357\u6d88\u8d39\u8005\u6bd4\u90bb\u56fd\u6d88\u8d39\u66f4\u591a\u3001\u671f\u671b\u66f4\u9ad8<\/h2>\n<figure class=\"kg-card kg-image-card\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/h-nh-vi-ti-u-d-ng-Vi-t-Nam-1.jpg\" class=\"kg-image\" alt=\"|\" width=\"1920\" height=\"1291\" srcset=\"https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/h-nh-vi-ti-u-d-ng-Vi-t-Nam-1-1.jpg 600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/h-nh-vi-ti-u-d-ng-Vi-t-Nam-1-2.jpg 1000w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/h-nh-vi-ti-u-d-ng-Vi-t-Nam-1-3.jpg 1600w, https:\/\/gudjob.net\/wp-content\/uploads\/2026\/08\/h-nh-vi-ti-u-d-ng-Vi-t-Nam-1.jpg 1920w\" sizes=\"auto, (min-width: 720px) 720px\"><\/figure>\n<p>\u6839\u636e Milieu \u7684\u62a5\u544a\uff0c\u5728\u8fc7\u53bb 6 \u4e2a\u6708\u4e2d\uff0c41% \u7684\u8d8a\u5357\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u66f4\u9891\u7e41\u5730\u7f51\u8d2d\u4e14\u6d88\u8d39\u66f4\u591a\uff0c\u51e0\u4e4e\u662f\u5730\u533a\u5e73\u5747\u6c34\u5e73 (25%) \u7684\u4e24\u500d\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u53ea\u6709 12% \u7684\u8d8a\u5357\u4eba\u8868\u793a\u4ed6\u4eec\u8d2d\u7269\u548c\u6d88\u8d39\u8f83\u5c11\uff0c\u663e\u7740\u4f4e\u4e8e\u8be5\u5730\u533a\u6d88\u8d39\u8005\u7684 21%\u3002<\/p>\n<p>\u8fd9\u53cd\u6620\u51fa\u6d88\u8d39\u8005\u5bf9\u8d8a\u5357\u6570\u5b57\u96f6\u552e\u73af\u5883\u7684\u5f3a\u52b2\u4fe1\u5fc3\u4ee5\u53ca\u5e02\u573a\u7684\u5feb\u901f\u589e\u957f\u3002\u7136\u800c\uff0c\u66f4\u9ad8\u6c34\u5e73\u7684\u6d3b\u52a8\u4e5f\u610f\u5473\u7740\u66f4\u9ad8\u7684\u8981\u6c42\uff1a\u5e38\u89c4\u4e70\u5bb6\u7fa4\u4f53\u5bf9\u5ef6\u8fdf\u4ea4\u8d27\u3001\u8ba2\u5355\u9519\u8bef\u6216\u7cdf\u7cd5\u670d\u52a1\u7684\u5bb9\u5fcd\u5ea6\u8f83\u4f4e\u3002<\/p>\n<h2>\u7f51\u8d2d\u884c\u4e3a\uff1a\u4e0d\u4ec5\u56e0\u4e3a\u4ef7\u683c\u4fbf\u5b9c\uff0c\u8fd8\u56e0\u4e3a\u4f53\u9a8c<\/h2>\n<p>\u8d8a\u6765\u8d8a\u591a\u7684\u8d8a\u5357\u6d88\u8d39\u8005\u6839\u636e\u4ef7\u683c\u4ee5\u5916\u7684\u56e0\u7d20\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u3002<\/p>\n<ul>\n<li><strong>64%<\/strong> \u4ecd\u5728\u89c2\u770b <strong>\u4fc3\u9500\u3001\u6298\u6263<\/strong> \u662f\u4e3b\u8981\u9a71\u52a8\u529b\u3002<\/li>\n<li><strong>55%<\/strong> \u4f18\u5148\u8003\u8651 <strong>\u514d\u8d39\u6216\u4f4e\u8fd0\u8d39<\/strong>.<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u5728\u8d8a\u5357\uff0c\u4ea7\u54c1\u591a\u6837\u6027\u6bd4\u5730\u533a\u5e73\u5747\u6c34\u5e73\uff0852% \u6bd4 47%\uff09\u66f4\u91cd\u8981\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u65b0\u7684\u8d2d\u7269\u5f62\u5f0f\u548c\u5de5\u5177\u4e5f\u5728\u5851\u9020\u6d88\u8d39\u8005\u7684\u4e60\u60ef\uff1a<\/p>\n<ul>\n<li><strong>50%<\/strong> \u8d8a\u5357\u4eba\u8bf4 <strong>\u76f4\u64ad<\/strong> \u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u5b9a\uff08\u8be5\u5730\u533a\u7684\u8fd9\u4e00\u6bd4\u4f8b\u4e3a 41%\uff09\u3002<\/li>\n<li><strong>38%<\/strong> \u6ce8\u91cd\u5f62\u5f0f <strong>\u73b0\u5728\u8d2d\u4e70 \u2013 \u7a0d\u540e\u4ed8\u6b3e<\/strong>.<\/li>\n<li><strong>32% <\/strong>\u53d7\u57fa\u4e8e\u4ea7\u54c1\u63a8\u8350\u7684\u5f71\u54cd <strong>\u4eba\u5de5\u667a\u80fd<\/strong> (\u4eba\u5de5\u667a\u80fd)\uff08\u533a\u57df\u6027\u4e3a 24%\uff09\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6570\u5b57\u8868\u660e\uff0c\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6b63\u5728\u53d1\u751f\u8f6c\u53d8\u2014\u2014\u4e0d\u4ec5\u662f\u5bfb\u627e\u4fc3\u9500\u7684\u5730\u65b9\uff0c\u800c\u4e14\u662f\u53d1\u73b0\u3001\u4fbf\u5229\u548c\u4e0e\u6d88\u8d39\u8005\u9ad8\u5ea6\u4e92\u52a8\u7684\u7a7a\u95f4\u3002<\/p>\n<p><strong>\u8d8a\u5357\u6d88\u8d39\u8005\u671f\u671b\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u80fd\u591f\u786e\u4fdd\u670d\u52a1\u8d28\u91cf\u2014\u2014\u5373\u4f7f\u662f\u4e0e\u9001\u8d27\u5408\u4f5c\u4f19\u4f34\u4e00\u8d77<\/strong><\/p>\n<p>\u5c3d\u7ba1\u8d8a\u5357\u7684\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u5f3a\u52b2\uff0c\u4f46\u7269\u6d41\u751f\u6001\u7cfb\u7edf\u4ecd\u7136\u9762\u4e34\u7740\u719f\u6089\u7684\u6311\u6218\u3002\u5ef6\u8fdf\u4ea4\u8d27 (37%) \u548c\u8fd0\u8f93\u65f6\u95f4\u8fc7\u957f (34%) \u662f\u4e24\u4e2a\u6700\u5e38\u89c1\u7684\u95ee\u9898\uff0c\u53e6\u5916\u8fd8\u6709\u8d27\u7269\u635f\u574f\u6216\u4e22\u5931 (32%)\u3002<\/p>\n<p>\u5c3d\u7ba1\u8fd9\u4e9b\u6bd4\u7387\u7565\u4f4e\u4e8e\u5730\u533a\u5e73\u5747\u6c34\u5e73\uff0c\u4f46\u8d8a\u5357\u6d88\u8d39\u8005\u5728\u9047\u5230\u95ee\u9898\u65f6\u53cd\u5e94\u66f4\u4e3a\u79ef\u6781\uff1a25%\u7684\u4eba\u613f\u610f\u8f6c\u5411\u5176\u4ed6\u5e73\u53f0\uff0c\u800c50%\u7684\u4eba\u4f1a\u76f4\u63a5\u5411\u4ea4\u6613\u6240\u7684\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\u6295\u8bc9\u3002\u8fd9\u4e24\u4e2a\u6570\u5b57\u90fd\u9ad8\u4e8e\u5176\u4ed6\u4e1c\u5357\u4e9a\u56fd\u5bb6\u7684\u7528\u6237\u3002<\/p>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e70\u5bb6\u5e76\u6ca1\u6709\u5c06\u5e73\u53f0\u548c\u8fd0\u8f93\u5355\u4f4d\u5206\u5f00\u3002\u4ed6\u4eec\u5e0c\u671b\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u80fd\u591f\u8d1f\u8d23\u786e\u4fdd\u4ea4\u4ed8\u6807\u51c6\uff0c\u65e0\u8bba\u4e0e\u7b2c\u4e09\u65b9\u7684\u5408\u4f5c\u5173\u7cfb\u5982\u4f55\u3002<\/p>\n<p>\u5728\u8d8a\u5357\uff0c90%\u7684\u8d8a\u5357\u6d88\u8d39\u8005\u8ba4\u4e3a\u5e73\u53f0\u5fc5\u987b\u6709\u914d\u9001\u8d28\u91cf\u63a7\u5236\u6807\u51c6\uff0c\u7565\u9ad8\u4e8e\u8be5\u5730\u533a\u768488%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c79%\u7684\u4e70\u5bb6\u786e\u8ba4\u8fd0\u8f93\u5355\u4f4d\u7684\u54c1\u724c\u5e76\u4e0d\u91cd\u8981\uff0c\u53ea\u8981\u8d27\u7269\u6309\u65f6\u5b89\u5168\u9001\u8fbe\u5373\u53ef\u2014\u2014\u800c\u8be5\u5730\u533a\u8fd9\u4e00\u6570\u5b57\u4ec5\u4e3a63%\u3002<\/p>\n<h2>\u670d\u52a1\u8d28\u91cf\u548c\u53ef\u9760\u6027\u6bd4\u6210\u672c\u66f4\u91cd\u8981<\/h2>\n<p>\u5f53\u88ab\u95ee\u53ca\u4ed6\u4eec\u6700\u671f\u671b\u4ec0\u4e48\u6539\u8fdb\u65f6\uff0c <strong>\u8d8a\u5357\u6d88\u8d39\u8005\u4f18\u5148\u8003\u8651\u4fe1\u4efb\u56e0\u7d20\uff0853%\uff09<\/strong> \u548c <strong>\u66f4\u5c0f\u5fc3\u5730\u5904\u7406\u8d27\u7269\uff0851%\uff09<\/strong>, <strong>\u66f4\u9ad8<\/strong> \u76f8\u6bd4\u4e8e\u62c5\u5fc3 <strong>\u4f4e\u8fd0\u8d39 (45%)<\/strong>.<\/p>\n<p>\u76f8\u53cd\uff0c\u5728\u533a\u57df\u5c42\u9762\uff0c\u6d88\u8d39\u8005\u66f4\u5173\u5fc3 <strong>\u4fbf\u5b9c\u7684\u8fd0\u8f93\u6210\u672c\uff0856%\uff09<\/strong> \u548c <strong>\u5feb\u901f\u4ea4\u8d27 (55%)<\/strong>.<\/p>\n<p>\u91c7\u8d2d\u7684\u900f\u660e\u5ea6\u4e5f\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002<\/p>\n<ul>\n<li><strong>50% <\/strong>\u8d8a\u5357\u6d88\u8d39\u8005\u8868\u793a\uff0c\u5982\u679c\u7ed3\u8d26\u6b65\u9aa4\u5b58\u5728\u9690\u85cf\u8d39\u7528\uff0c\u4ed6\u4eec\u5c06\u653e\u5f03\u8d2d\u7269\u8f66\u3002<\/li>\n<li><strong>49%<\/strong> \u4e0d\u4f1a\u4ece\u6ca1\u6709\u8bc4\u8bba\u7684\u5356\u5bb6\u90a3\u91cc\u8d2d\u4e70\u3002<\/li>\n<li><strong>46%<\/strong> \u4f1a\u907f\u5f00\u9000\u8d27\u653f\u7b56\u4e0d\u660e\u786e\u7684\u5546\u5e97\u3002<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u8bb8\u591a\u4eba\u613f\u610f\u82b1\u66f4\u591a\u94b1\u6765\u6c42\u5f97\u5185\u5fc3\u7684\u5e73\u9759\u3002<\/p>\n<ul>\n<li>\u5341\u5206\u4e4b\u4e03\u7684\u8d8a\u5357\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u82b1\u66f4\u591a\u94b1\u6216\u4ece\u4fe1\u8a89\u826f\u597d\u7684\u5356\u5bb6\u90a3\u91cc\u8d2d\u4e70\u66f4\u591a\u5546\u54c1\uff0c\u8fd9\u4e9b\u5356\u5bb6\u59cb\u7ec8\u5982\u4e00\u5730\u9001\u8d27\uff0c\u5e76\u63d0\u4f9b\u7075\u6d3b\u7684\u9000\u8d27\u653f\u7b56\u6216\u72ec\u5bb6\u4f18\u60e0\u7b49\u4fbf\u6377\u4f53\u9a8c\u3002<\/li>\n<li>55%\u7684\u4eba\u613f\u610f\u4e3a\u63d0\u4f9b\u826f\u597d\u62a4\u7406\u670d\u52a1\u7684\u5356\u5bb6\u652f\u4ed8\u66f4\u591a\u8d39\u7528\u3002<\/li>\n<li>40% 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\u7684\u4eba\u5c06\u505c\u6b62\u8d2d\u4e70\u3002<\/p>\n<h2>\u9000\u8d27\u9000\u6b3e\u653f\u7b56\uff1a\u4fe1\u4efb\u4fdd\u8bc1\uff0c\u4e0d\u94bb\u7a7a\u5b50<\/h2>\n<p>\u9000\u8d27\u548c\u9000\u6b3e\u653f\u7b56\u73b0\u5728\u5728\u8d8a\u5357\u7684\u7f51\u4e0a\u8d2d\u7269\u4f53\u9a8c\u4e2d\u53d1\u6325\u7740\u6838\u5fc3\u4f5c\u7528\u3002\u8fd1\u4e00\u534a\u7684\u6d88\u8d39\u8005 (46%) \u8868\u793a\uff0c\u5982\u679c\u6ca1\u6709\u660e\u786e\u7684\u9000\u8d27\u653f\u7b56\uff0c\u4ed6\u4eec\u5c06\u653e\u5f03\u8d2d\u4e70\u3002\u4e0e\u6b64\u540c\u65f6\uff0c31% 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